About LearnVest:

LearnVest is redefining the American approach to personal finance. Our planners leverage financial technology to create simple, affordable, realistic plans for anyone who wants to feel confident about their money and optimistic about the future.

Since launching in 2010, LearnVest has been one of the premier financial technology companies in the country, helping thousands of people make progress on their financial goals. LearnVest was acquired by Northwestern Mutual in 2015 and is now scaling its technology and personal finance approach to help millions of people across both the LearnVest and Northwestern Mutual brands.

Role:

Reporting to the Vice President of Product Marketing, the Product Marketing Manager will be a key member of the marketing team. They will be responsible for building and supporting product marketing function for LearnVest & Northwestern Mutual brands. This will include LearnVest, LearnVest at Work, and the Northwestern Mutual brand.

You will work with cross-functional teams to set roadmaps for the digital product offerings and also be responsible for how LearnVest & Northwestern Mutual are positioned in the marketplace. A main focus of this role is responsible for identifying, interpreting, and championing consumer insights. You will need to have strong experience with current market trends to create & market differentiated new products that deliver unique benefits and superior value to the client.

Responsibilities:

• Act with a customer first mindset and as the voice of the customer. Know the market, customer and competition better than anyone 
• Perform competitive, industry analysis and customer research and analysis to define opportunity areas and future product roadmap, including target market, features and functions of a product
• Perform customer research to create a delightful and differentiated customer and product experience
• Create market requirements document for product development, creative, technology, and finance teams
• Support the development of the messaging and positioning of products across the user experience and marketing channels
• Manage the launch of new products across all channels and the cross-functional implementation of the plan to drive demand generation and engagement
• Develop product marketing scorecard to analyze customer engagement and performance metrics to help drive strategy & roadmap 
• Continually monitor and understand our customers, customer needs, industry trends and competition to inform product marketing strategies and communications

Requirements:

• 4+ years of experience in Product Marketing at a technology company successfully bringing new products to market
• Proven experience leveraging data and customer research to create a successful product roadmap and launch 
• Strong leadership, communication, and project management skills
• Strategic thinker and consumer obsessed
• Self-motivated and resourceful 
• Collaborative, enthusiastic team player
• Highly intelligent, analytical, and humble
• Thrives in a fast-paced environment
• Grittiness, determination and perseverance
• Strong creative eye with a solid understanding of UX
• Ability to develop strong relationships 
• Exceptional problem solving skills
• Strong understanding of the Agile methodology and applying it into real world environments
• Interest in working in the FinTech sector for a fast-growing organization

Benefits:

• Fully stocked snacks, beer fridge, cold brew kegs, frequent catered lunches, company dodgeball team, and whiskey hours
• Tuition reimbursement, commuter plans, and paid time off
• Highly competitive compensation that include base salary plus bonus
• Medical/Dental/Vision plans, Matching 401(k), pension program