Senior Product Marketing Manager

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About the Company

Eyeview is a video marketing technology company and the industry leader in outcome-based video marketing. Eyeview delivers superior return on investment through 1-to- 1 video. Through our proprietary VideoIQ® technology, Eyeview easily leverages brand, product and consumer data to create and deliver 1-to- 1 video ads to every consumer and ultimately drive sales. VideoIQ® provides an elemental knowledge of video variables that powers a results-driven decisioning engine, capable of making billions of decisions each day, delivering the most relevant message to every consumer across television, desktop, mobile and Facebook.

Headquartered in New York City, with offices in LA, Detroit, Seattle, Chicago and London, Eyeview serves the nation’s top brands and was ranked as the 2nd fastest growing company in the Tri-State Area by Deloitte’s Technology Fast 500TM.

 About the Role

Eyeview is experiencing significant growth and is looking for a motivated product marketing manager to help develop and manage product marketing content that will bring Eyeview to the next level. You will report to the VP of product marketing and collaborate with the marketing, sales and product teams to develop product marketing assets that highlight the best of our offering and value proposition. In your role as a Product Marketing manager you will be an expert in our products, our clients and their buying criteria and will leverage that knowledge to create compelling experiences that drive engagement and clarity. Attention to detail and an eye for quality, along with a strong ability to grasp and translate technical capabilities into benefits is crucial.

This role can sit in our New York or Chicago office.

Responsibilities

  • Research and analysis - Generate marketing reports by collecting, analyzing, and summarizing internal data and insights.
  • Market intelligence – Support sales by providing market trends, forecasts, analyses, new vertical, technology and industry specific information.
  • Competitive analysis - Research products by identifying and evaluating product characteristics, market share, pricing, and market positioning.
  • Demand generation – develop the strategy and collaborate with the marketing team to implement integrated marketing and advertising campaigns that drive demand for your products.
  • Sales enablement – Develop product positioning and messaging that differentiates your products in the market.
  • Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of your products.
  • Build and maintain sales and promotional materials

Qualifications

  • 5+ years of software product marketing experience
  • Bachelor’s in business or marketing
  • Very strong written communication skills
  • Excellent people and management skills to interact with staff, colleagues and cross-functional teams, and third parties.

Perks & Benefits

  • Unlimited Vacation Policy, Medical, Dental & Vision Benefits, 401K, Cell Phone Reimbursement, Employee Stock Purchase Plan, Free drinks & snacks, Sports teams, Catered Company lunches every Friday.

Eyeview provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, Eyeview complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Eyeview expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Eyeview’s employees to perform their job duties may result in discipline up to and including discharge. 

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Location

New York , NY

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