BuzzFeed is building a team of strategic planners that bridge the business-side and the creative side of marketing to yield more powerful work for our clients. This position is unique in its role of servicing a specific group of media agencies and its client base, as well as collaborate on executive-level projects in partnership with the BuzzFeed Global Agency team.

As a Strategic Planner, you will liaise with agency partners to ensure the work BuzzFeed creates is meaningfully connected to our clients’ broader plans so that everything works together in synergy. You will provide value to your agency counterparts to ensure collaboration and earn a seat at the table. This role, dedicated to a specific media agency holding company, will have a unique opportunity to flex creative and business opportunity more broadly; the expectation is you will explore beyond day-to-day client work and find untapped opportunities that lie at the intersection between BuzzFeed and media agency partners. You will bring a more disciplined approach to creative development within an agency, adding credibility and grounding to our plans that help us sell solutions, not products. 

Responsibilities:

• Articulate powerful creative briefs that are clear and inspiring to our creative team 
• Outline objectives and KPI’s. Develop research plans in collaboration with the research team that clearly validate the success of the work 
• Distill BuzzFeed’s vast audience knowledge into clear actionable consumer insights for our clients’ brands
• Design creative strategies that establish the structure within which our creative team can develop specific work 
• Create thought leadership pieces that build industry credibility
• In addition to client-based work, collaborate on executive-level projects with Global Agency Team lead that is dedicated to an agency holding company
• Translate clients’ briefs; defining and rationalizing what they need, not necessarily what they ask for. This tight clarity and alignment upfront will ensure our work better delivers against objectives. They will define the editorial vision of our branded content and connect it to our clients’ brand foundations 
• Act as the “left side of the creative brain”, providing a clear, inspiring brief that stimulates creative development. They will be the creative team’s partner in crime, defining the strategic choices that focus our work. After all, constraints breed creativity. 

Requirements:

• At least 3+ years experience working in a Creative or Media agency in the strategy or planning department. 
• Expertise in various dimensions of strategic planning: both brand planning (brand foundations and consumer insight) and communications planning (integrated connections planning that defines the role and connection of each element) 
• Understanding of the new media landscape and how it unlocks unique digital advantages for BuzzFeed. Evidence of role in developing both digital creative work/branded content and traditional advertising 
• Modern pop culture anthropologist with native understanding of internet culture
• Understanding of brand marketing and what makes brands grow- Broad knowledge of trends driving the advertising industry- Vertical expertise and experience working with leading brands in our key
• Simplify the complex and write persuasive perspectives - Strong intellectual horsepower

About BuzzFeed

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 18 cities around the world and more than 1300 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We infuse hard work and fun though a culture of experimentation, teamwork, equality, and humble confidence. As an employee, you’ll enjoy perks like office events, snacks, career development courses, and no work on your birthday! But most importantly, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.