Intersection develops cutting-edge media platforms, such as MTA On the Go and LinkNYC, and offers nationwide media assets to provide our advertising clients the scale, insights, and creative solutions they need to reach audiences and spark engaging connections, all while helping fund valuable public services. Our mission is to reimagine human interaction, connectivity, and advertising.

With 10 offices, media in 60 markets, and 500+ people across the United States, we are technologists, media experts, engineers, designers, and strategists working together to create value for citizens, governments, and brands and improve life in cities around the globe.

Interested in being a part of digital change? Intersection is seeking a Vertical Solutions Architect to join a newly formed Vertical Solutions Sales Team, which is paving the groundwork for new emerging digital platforms & experiences in combination with physical advertising solutions. The Vertical Solutions Architect is responsible for helping develop the way in which we construct our sales packages, operationalize our products / process & tell our story through a categorical lens.

Sales:

• Support Vertical Strategists with digital & OOH clients/agencies RFP’s (inbound & outbound)
• Lead packaging, inventory development, marketing management as it relates to a category approach to Intersection’s advertising business
• Lead Internal Evangelization (lead existing communication streams / create new innovative ones) within the organization
• Utilization of creative efforts toward inbound asks / proactive pitches
• Assist in product & packaging training efforts / establish and coordinate virtual roadshows for National & Local Sales in tandem with regional client meetings
• Assist in annual category reviews for executive management

Operational Efforts:

• Partner with Research, Sales Ops, Marketing to create category competitive analysis / landscape
• Inventory Management: Ensuring digital & OOH advertising solutions can be planned and tracked dynamically in various sales tools and systems
• Building and processing blind / non-blind Category case studies
• Initiate & lead for development of pre & post-campaign research initiatives / needs by category
• Develop systems and processes to track and report on material usage and category effectiveness—a feedback loop for continuous improvement

Strategy / Marketing:

• Support Vertical Solutions Team through development of categorical marketing / sales materials for internal and external distribution in tandem with Marketing Team
• Assist in development of marketing plans and internal products ideation needed to grow our advertising business / category
• Work with centralized creative services and Brand, Comm. and Marketing teams on collateral design, elements and packaging of all category marketing initiatives
• Spearhead development of a calendar of seasonal / tentpole events in tandem with Marketing & Sales Team(s) to build out formal partnership opportunities with a category focus throughout FY
• Create, package & operationalize sponsorship programs
• Communicate sales feedback on programs to marketing/support teams to manage pipeline
• Project-manage the setup, implementation, delivery & STR of custom digital programs
• Monitor industry at large to understand trends / innovations in the digital & OOH businesses

Requirements:

• 6-8+ years vertical marketing expertise on a tech platform at a strategic brand / agency within the digital group
• Strong understanding and experience in B2B, B2C, product marketing directly to clients and throughout the media / tech ecosystem
• Creative and strategic thinker, experienced in setting a creative presentations / sell sheets, and driving alignment across cross functional teams within Intersection’s organization
• Strong project management, communication and ability to translate complex processes and capabilities into simple and intuitive communications within a fast-paced environment
• Distinctive problem solving & analysis skills
• Excellent communication skills
• Superior Excel and Powerpoint skills

Intersection is an Equal Opportunity Employer.