BuzzFeed is seeking a VP, Marketing Strategy who will lead a team of marketers to set the strategy for the BuzzFeed brand for our clients and audiences. An expert in both B2B and B2C marketing, this seasoned leader will play a key role within the marketing leadership team, managing and developing a team of highly innovative marketers. As part of the Marketing leadership team, this position is a key role and will report to the SVP, Marketing at BuzzFeed.

Responsibilities

• Understand BuzzFeed consumer and customer needs
• Analyze key industry trends to identify growth opportunities for BuzzFeed
• Define BuzzFeed’s clear customer brand and value proposition, helping to grow business
• Collaborate with key functions to develop our ad product roadmap and build compelling market positioning
• Shape BuzzFeed and our key brands like Tasty, BuzzFeed News and Worth It to build recognition and affinity with our audiences, carving out more ownable spaces in the market
• Lead and develop a team of high-performance and innovative marketers
• As the leader for the Marketing strategy team, you will set best practices, manage performance and workflows and develop and optimize teams.
• As a member of the overall Marketing leadership team, you will help to define the strategy and missions for the overall marketing team.
• Partner with other team members on the marketing leadership team to define our path to growth by shaping our identity, offerings and positioning in the marketplace.
• As a thought leader and trusted expert you will act fast to demonstrate marketing value.
• Collaborate with internal and external peers and partners to ensure that we unlock opportunity, revenue and speed

Requirements:

• VP level team leader with 10-15 years marketing experience and incredible proven impact working in technology, advertising, digital media, or related fields
• Deep core marketing experience built across a variety of roles, ideally across both B2C and B2B roles
• Experience running a marketing department or team is preferred
• Expertise in competitive analysis, consumer insights, positioning and business model creation.
• Understanding of what makes brands grow, and how the new media landscape unlocks unique digital advantages for BuzzFeed.
• Modern pop culture anthropologist with native understanding of internet culture
• Impeccable written and verbal communications skills with demonstrated ability to simplify the complex and write persuasive perspectives
• Empathetic team connector who can work with many different personality types and build consensus across teams.
• Ability to deliver effective feedback and earn respect of various fast-moving teams
• Strong point of view on what great branded content looks like
• Comfortable using data sources as diverse as revenue reports, Google Analytics, Facebook’s audience tools
• Agile problem solver with high change tolerance, and ability to manage many tasks in a fast-paced, entrepreneurial environment
• Endless curiosity with ability to quickly pick up and master new concepts
• Passion for content and Buzzfeed!

About BuzzFeed

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 18 cities around the world and more than 1300 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We infuse hard work and fun though a culture of experimentation, teamwork, equality, and humble confidence. As an employee, you’ll enjoy perks like office events, snacks, career development courses, and no work on your birthday! But most importantly, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.