Zipari, a healthtech startup, announced Tuesday it raised $22.5 million in a Series B funding round led by Vertical Venture Partners. According to a news release, the company plans to use the funds to widen its distribution channels, expand partnerships and scale the development of its product lines.
The Brooklyn-based company built its software specifically for health insurance carriers, aiming to help them streamline their interactions with consumers by providing real-time insights into how they engage with health care at every level.
Zipari’s CX Engagement Hub helps improve customer engagement by encouraging simplified, personalized interactions between insurance providers and customers. The goal is to drive down costs for the whole health care system.
Zipari serves more than 13 million people through its nearly 20 customers, including CareFirst BlueCross BlueShield, Fallon Health and DataMotion.