Director, Brand Marketing (Portfolio)
Greater NYC Area
3 days ago
Peloton is looking for a Director of Brand Marketing to lead Peloton’s multi-product portfolio marketing efforts. They will lead end-to-end efforts for successfully marketing the Peloton product portfolio including strategic plan development, leading external agency partners and executing integrated 360 campaigns, (including but not limited to TV, Social, Audio, Direct Mail and CRM).
In this role, they will pave the way for Peloton’s next generation of marketing, helping strategically define how Peloton begins to market its entire portfolio. Their primary responsibilities will include developing and executing acquisition campaign strategies, writing and delivering marketing briefs, leading creative development, and managing campaign rollout. This candidate will work closely with other brand leads, consumer insights, performance marketing, creative teams (both external agencies and internal creative teams) as well as a diverse set of cross-functional partners to ensure full campaign integration across the full consumer journey (Member Engagement, Retail, Experiential, PR, etc.)