Industry Campaign Manager - Non-Producing Industries
Greater NYC Area
1 week ago
As industry campaign manager, you are responsible for creating awareness, demand and revenue for non -producing industries (Financial Services and Insurance, Professional Services, Telco, Utilities, Public Sector and Eduction, Retail and Logistics) thru integrated marketing programs that enable field sales, partner and marketing teams to achieve ambitious growth targets.
Ultimate accountability for developing and delivering a fully integrated marketing campaigns in the target industries that support business objectives and drive to established growth KPIs, setting strategy, developing forecasts, evaluating appropriate budget levels, including campaign ideation, creation, deployment, testing, optimization, analysis, and reporting on results.
This will require critical collaboration with functional marketing experts in product marketing, content and brand marketing, PR and communications, digital marketing, partner marketing and field marketing as well as sales teams, business development teams and partner management teams.
Constantly monitoring trends, challenges and conversation topics in target industries and working closely with the broader marketing, product, and sales teams to ensure that campaign messaging resonates with our desired audiences.