Brand Design Director

| New York, NY, USA | Remote | Hybrid
Employer Provided Salary: 123,400-223,100 Annually
Salary data is provided by the employer. Please note this is not a guarantee of compensation.
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Company Description
TIDAL was founded for artists by artists as the next innovative streaming platform to bring value back to the music industry. We empower artists with the products, resources, services, and content required to take control of their careers and connect more deeply with fans. Available in over 60+ countries, TIDAL continues to help artists break down economic barriers to continue creating what's next in culture. TIDAL is part of Block, Inc. (NYSE: SQ), a global technology company with a focus on financial services.
Job Description
At TIDAL, the Brand Design Director will bring their experience, problem solving abilities, team mentorship, critical thinking, and creativity, to our Creative Studio. You'll collaborate with studio creatives to develop innovative, on-brand solutions that help tell TIDAL's story, and amplify our promise of forging connections between artists and music lovers.
You will drive design excellence and collaboration across multiple projects simultaneously, ensuring that the team delivers multidisciplinary creative to support the marketing strategy. You will maintain and foster relationships with external partners (design agencies, photographers, producers, etc.), and creatively direct and lead work with those partners to ensure they are aligned to project expectations and TIDAL's Brand standards.
From taking the lead on concepting ideas that support product launches and marketing initiatives, to understanding product benefits well enough to translate them to the consumers, the daily responsibilities of this role are wide ranging, exciting, and rewarding.
For us, art direction and design isn't just a discipline-it's an understanding of how to develop compelling visual treatments, guide collaboration, and uphold design excellence to develop ideas that inspire audiences. You are conceptual, strategic, kind, passionate, and connected in the creative industry. You can share and sell ideas, and you can encourage and help others to do the same
This role reports to the Creative Director and will manage a small team.
**For consideration, please submit a link to your portfolio along with any relevant passwords to view your work
You Will:

  • Lead projects, serving as the go-to art director, or only art director, on a cross-functional team
  • Partner with copywriters, designers, and cross-team to translate content and marketing strategies into creative concepts
  • Concept, develop, design, and art direct content that can scale across multiple channels, media, and audiences
  • Iterate and communicate ideas across multiple levels of fidelity (mood boards, concept statements, design explorations, art direction boards, style frames, presentations)
  • Create outstanding photography, videography direction, typography, branding application direction, design direction for multiple channels and surfaces (Eg. digital)
  • Work with creative producers and program managers to develop project plans and ensure that projects are progressing
  • Maintain a positive and supportive team mentality in an open environment while leading projects through concept to execution
  • Promote work to a variety of audiences, such as all hands, executive presentations, and company-wide meetings


  • At least 8 years of relevant Graphic Design or Art Direction experience
  • Ability to lead ideation and execution across a range of conceptual territories, and provide the team with both short and long term vision
  • Deep understanding of the Brand Creative/Marketing process
  • Experience working and communicating directly with Brand and Product Marketing partners
  • Experience building inspiration/concept presentations, and mood boards for a variety of concepts and direction
  • Presentation/Communication style: Clear, Concise, and Thoughtful (strong verbal and written skills). Ability to present new ideas or seasonal concepts to small and large groups, including presenting to executive leaders, and external partners or customers.
  • Ability to ensure key Brand Creative gates/dates are met, tools are effectively crafted and used, and able to lead cross-functional teamwork as appropriate.
  • Understanding of industry trends and today's creative landscape-how users engage with content, and trends within the marketing
  • Leads by example and brings a positive, high-transparency, and collaborative approach to your work
  • Familiarity with working in Adobe Creative Suite with expertise in Photoshop, Illustrator, InDesign and familiarity with Figma, Premiere and After Effects
  • Experience managing or providing mentorship to junior creatives while still advancing individual assignments and goals
  • Expertise in typography, composition, color, layout, design thinking, and content strategy in the design solutions you create
  • Expertise art directing on photo and film shoots and in post production
  • Experience briefing photographers and directors, and developing shot lists and art direction for content

The general breakdown of the job:
40% Hands on creative exploration and concepting
40% Oversight and direction of designers / collaboration with creative team members
20% Oversight of production partners
Additional Information
Block takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Zone A: USD $148,700 - USD $223,100
Zone B: USD $138,300 - USD $207,500
Zone C: USD $130,900 - USD $196,300
Zone D: USD $123,400 - USD $185,200
Clear your selections by pressing the pink button below.
To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.
Full-time employee benefits include the following:

  • Healthcare coverage (Medical, Vision and Dental insurance)
  • Health Savings Account and Flexible Spending Account
  • Retirement Plans including company match
  • Employee Stock Purchase Program
  • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
  • Paid parental and caregiving leave
  • Paid time off (including 12 paid holidays)
  • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
  • Learning and Development resources
  • Paid Life insurance, AD&D, and disability benefits

These benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.
US and Canada EEOC Statement
We're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .
Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.
Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
While there is no specific deadline to apply for this role, on average, U.S. open roles are posted for 70 days before being filled by a successful candidate.

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New York, NY

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