Social Media & Brand Design Coordinator
We’re pioneering a new kind of stay.Mint House combines the classic comfort of home and the modern luxury of a hotel, giving guests all the perks and none of the tradeoffs. We’ve ditched losable key cards, long lines, room service and other relics for the things we miss when we travel—kitchens, groceries, workout routines, and the space to spread out. Every part of the Mint House experience is making your stay personal, predictable and effortless. Our presence spans major U.S. cities like New York, Miami, and Nashville. #staymint
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THE ROLE
As the Social Media & Brand Design coordinator you will play a key role in shaping our online presence and the way we design and communicate the Mint House brand across all major guest experience touch points. This position entails reporting directly to the Marketing Manager and having a dotted line to the Director of Design, ensuring optimal support for brand design initiatives. Close collaboration with both teams is required to enhance the guest experience and refine internal design work streams. A strong technical graphic design knowledge is a must, but the ideal candidate will also take interest in the company’s overall creative strategy and the future of travel. By cultivating a knowledge of industry and cultural trends, and leveraging both creative and strategic instincts, you’ll support the Brand and Design Teams in refining and scaling our brand representation efforts.
At Mint House, you’ll have a unique opportunity to contribute to our evolving brand team. We're searching for passionate people who are eager to push boundaries, pioneer new approaches in our space, and craft innovative and exceptional hospitality experiences for our guests.
AT MINT HOUSE YOU WILL
- Own and manage our social media platforms (Instagram and Facebook) with a strong emphasis on graphics and content creation.
- Maintain and update our content calendar for all social media profiles, including Instagram, TikTok, Facebook, and other relevant platforms.
- Monitor and engage with our social media audience by responding to comments, messages, and inquiries in a timely and professional manner.
- Stay up-to-date with emerging social media trends and platforms, and propose innovative ideas to enhance our social media presence to reach new audiences
- Support art direction across guest communications and brand representation touch points, both digital and physical (social, marketing materials, signage, and on-property brand initiatives).
- Refine and maintain an up-to-date, streamlined library of marketing assets and working files that can be repurposed and utilized quickly. This library includes presentations, marketing templates, design libraries, photography, videos, illustrations, and mockups.
- Assist with post-production tasks for photoshoots, including editing, resizing, and retouching photos as needed.
- Assist in reviewing copy and content across guest-facing marketing materials to ensure each meets brand guidelines.
- Assist with the development of design systems to be utilized by the marketing and brand teams; Internal facing: templates for presentations and marketing initiatives, Guest Facing: in-room collateral, environmental signage. Design systems should be scalable, reliable and able to be executed quickly without compromising the brand’s look and feel.
- Work closely with the Director of Interior Design to craft brand representation strategies for each new property. This includes developing narrative guides, conceptual mood boards for the property’s artwork program, identifying artists and creatives for potential collaborations, and assisting with brand partnerships.
- Develop environmental graphics, including signage and other visual elements within our properties, from concept to file handoff.
WE ARE LOOKING FOR
- Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field.
- 1-3 years of relevant experience in graphic design, social media or marketing with a strong portfolio showcasing graphic design work
- Strong technical graphic design knowledge
- Excellent organizational skills
- The ability to flex between precise, detail-oriented work and abstract creative thinking.
- Proficiency in Adobe Creative Suite, especially Photoshop, Illustrator, and InDesign.
- Basic understanding of SEO and online marketing concepts
- Strong creative and conceptual thinking abilities with a keen eye for graphic design.
- Excellent communication and collaboration skills.
- Ability to work in a fast-paced, dynamic environment and meet deadlines independently.
- Visual communications background is preferred.
Requirements:
- Portfolio Submittal (graphics heavy)
Salary Range: $55,000 - $60,000
Mint Houses' compensation philosophy is driven by our company value of fostering inclusivity. To best ensure pay equity, we typically bring in fresh mints near the middle of our listed compensation bands and lead with the best overall compensation package (i.e. all people hired at the same experience & level are brought in at the same salary, equity, and benefits). Our Talent team will work with you and can provide more details on our philosophy.
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.
Mint House is an Equal Opportunity Employer and a workplace of belongingness. We’re committed to diversity and maintaining a work environment that is free from harassment and discrimination. Applicants from all backgrounds are encouraged to apply, and will not be discriminated against on the basis of any protected status under federal, state, or local law.
New York City is where we call home. Our HQ office is located in Midtown Manhattan neighboring Time Square attractions. Regardless of where our employees are based, we work on east coast hours to collaborate, communicate, and not miss out on any fun emoji exchanges. We take time to celebrate our accomplishments–it’s all too easy to forget this when we're moving fast. We slow down & reflect on our achievements and share those in Slack.
Mint House participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
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