Client Strategy Manager, Performance Marketing
Are you a highly-analytical thinker, detail-oriented doer who loves to interact with people? Are you ready to be immersed in digital product management, content strategy, big data analysis, and online marketing for America’s largest digital & print publisher? Join the team responsible for making product recommendations to our millions of users on topics ranging from online bank accounts to Life Insurance to stock trading platforms!
As a Client Strategy Manager on the Finance Performance Marketing Team, you will be responsible for managing the success of performance marketing partnerships. Using an analytical mindset while remaining solutions-oriented, you will assist top partners across multiple lines of business and work to achieve their advertising goals. As the primary point of contact for all partnership related inquiries, both internally and externally, the Client Strategy Manager will remain up to date on all of the partners goals and metrics. In this role, you will be a crucial part of the growth and overall success of the Performance Marketing Team and Dotdash Meredith as a whole.
Responsibilities
Diligently monitor campaigns, proactively identify areas of opportunity or risk, and resolve potential issues
Communicate directly with partners and provide first-class service in reaching their performance goals
Liaise with Performance Marketing Product, SEO, and Editorial teams in ensuring consumer experiences deliver on client goals
Monitor performance and maintain positive relationships with our partners
Run weekly meetings to review metrics and provide optimization & content recommendations
Contribute to the monthly revenue forecast reporting, end-of-month billing, and 3rd party reconciliation
Partner with sales team on helping communicate the value of performance marketing campaigns to existing and prospective partners
Work within and utilize media planning tools & ad serving platforms (Google Ad Manager, MediaAlpha) to drive key insights and strategies
Requirements
3-4 years digital media and/or account management experience
Experience in Performance Marketing and/or Affiliate Marketing strongly preferred
Experience working with clients in the Financial Services vertical strongly preferred
Experience within affiliate platforms (i.e. Impact Radius, Commission Junction, Rakuten) is a major asset
Prior experience with Looker and Google Analytics a plus
Excellent written and verbal communication, organizational and interpersonal skills
Able to manage multiple projects and campaigns with conflicting priorities in a deadline-driven environment
Must be a self-starter; able to work with minimal supervision to initiate and complete tasks
Ability to develop cooperative working relationships with a variety of internal stakeholders
Familiarity with data visualization and database tools such as Looker, Google Analytics, Semrush
Familiarity with ad serving platforms (Google Ad Manager, MediaAlpha)
Must be enthusiastic, friendly and work well under pressure