Artsy is seeking a talented Content Marketing Manager to write, produce, and launch world-class marketing content aimed at gallery prospects and partners. As a founding member of the Content Marketing team, your efforts will help shape Artsy’s content marketing strategy moving forwards.

In this role, your mission will be to increase Artsy’s footprint as a thought leader in the online art world, build our subscriber base, and grow the number of inbound prospective gallery partners. This requires a deep understanding of Artsy’s gallery partners, our unique value proposition to them, and the nuances of Artsy’s brand. By creating content focused on Artsy’s offerings to galleries, and the success of our current partners, you will help progress potential partners through the marketing & sales lifecycle.

MAIN RESPONSIBILITIES:

• Partner with Brand Marketing in coordination with Sales, Account Management, Marketing Automation, and Paid Marketing to identify and prioritize content opportunities.
• Partner with Design, Product, Analytics, and industry experts (internal and external) to produce relevant content that meets the needs of our partners.
• Create tailored gallery content based on segment and lifecycle stage; work closely with the marketing automation team to ensure alignment within the lifecycle strategy.
• Leverage Artsy’s big data, and external data, to add value for galleries.
• Project manage all content marketing projects, supported by your colleagues.
• Be a compelling advocate for content marketing and its value to Artsy’s initiatives.

YOU HAVE:

• 3+ years of content marketing experience
• Experience creating various type of content such as newsletters, triggered emails, drip campaigns / lead nurturing, landing pages, whitepapers or case studies, e-books, guides, webinars, infographics, etc.
• Excellent communication skills, able to turn complex ideas into clear narrative
• Experience across the entire content marketing process, from needs assessment through measurement

DESIRED (BUT NOT REQUIRED) SKILLS:

• Art world experience / knowledge / interest; specifically, an understanding of arts gallery considerations and motivations
• Experience with marketing automation systems, such as Marketo and CRMs, such as Salesforce
• Experience with AB testing / optimization and measurement
• Proficiency with Adobe Creative Suite (particularly Photoshop and InDesign)
• Database experience

 ABOUT ARTSY

Artsy’s mission is to make all the world’s art accessible to anyone with an Internet connection. We are a resource for art collecting and education.

Artsy features the world’s leading galleries, museum collections, foundations, artist estates, art fairs, and benefit auctions, all in one place. Our growing database of 400,000 images of art, architecture, and design by 50,000 artists spans historical, modern, and contemporary works, and includes the largest online database of contemporary art. Artsy is used by art lovers, museum-goers, patrons, collectors, students, and educators to discover, learn about, and collect art.

 WHY ARTSY

At Artsy there are no specific work hours or policies, no pointless bureaucracy. We only care that you achieve inspiring results and are a joy to work with. This means you must be highly energetic, enthusiastic, and resourceful—no problem is too big or too small for you to tackle. You will enjoy both responsibility and autonomy in your work.

WORKING AT ARTSY

In addition to our vision of a world where art is as popular as music, Artsy has five core values that will inform your experience at Artsy.
Art x Science: We believe in uniting empathy with logic, emotion with data, and intuition with research in everything we do. Whether in business strategy or design, culture or code, we seek the magic that happens when the often separate worlds of art and science come together.

People are Paramount: We spend extraordinary energy finding the best person for a job—and once found, we give them the trust and autonomy to be CEO of their role. We avoid pointless bureaucracy and prefer to empower people with information rather than limit them with process.

Quality Worthy of Art: We aim to create an experience worthy of all the world’s art and so hold ourselves to the highest standards in all our work. We believe that the best long term quality comes from rapid shipping, iterating, and learning as we go. 

Positive Energy: We know positivity and optimism benefit our work, and we harness positive energy as a vehicle towards greater awareness, growth, and collaboration. We believe in cultivating a positive relationship to art as opposed to one based on exclusivity or scarcity.

Openness: We believe in being open with each other and the world—whether in open-sourcing our code, sharing feedback, or building a diverse and inclusive work culture. We believe in bringing our full selves to work and manifesting an open world where everyone has access to art.

Artsy is an equal opportunity employer. We value a diverse workforce and an inclusive culture. We encourage applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, disability, and veteran status.