Copywriter at Orchard

| Greater NYC Area
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The Company
Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single-family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle.

Orchard offers a modern alternative, making one of life's biggest decisions – the sale and purchase of a home – stress free, fair and simple.

Orchard launched in 2017 and was previously known as Perch. The company is headquartered in New York City, has 150+ employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose

Role and Responsibilities

Orchard is seeking a Copywriter to help craft our entire copywriting practice. You’ll flex those finger muscles to explain and amplify the story of Orchard by expertly navigating rocky real estate waters and speaking with our customers using relatable, friendly and engaging language. 

You should be comfortable and confident in your writing, enjoy the collaboration process, have a great mix of judgment, creative thinking, and a growth-mindset. Whether it’s developing a concept for a TV script or simplifying copy across the digital experience, you feel comfortable flexing across a wide range of channels. This is a full-time position based in New York, NY, reporting to the Director of Brand Design. 

  • Craft engaging and compelling copy across a wide range of company projects (campaign creative, product marketing materials, video scripts, landing pages, blog posts and more). 
  • Establish a consistent brand voice that extends to all products/services, features, and marketing communications. 
  • Create and upkeep a messaging playbook that establishes principles for how to apply the brand voice and tone across a variety of channels. 
  • Work to know our customers inside and out, and leveraging user research to drive continuous improvements on positioning and messaging for all customer segments. 
  • Work with Growth & Product teams to design copy tests and iteratively test and optimize messaging on landing pages, campaigns, and other touch points across the customer journey.
  • Collaborate closely with Design to conceptualize your copy within a visual framework.
  • Find appropriate tone and balance—at times leaning into business performance and others leaning into brand. 

The Right Candidate

  • Nerds out over all-things word--knows when to be punny, has a handle on the oxford comma, and understands the fine balance of using exclamation points, quotes, and caps. 
  • Has 5+ years experience shaping copy and content at both a brand and campaign level.
  • Prioritizes their work and communicates priorities to all stakeholders.
  • Has a strong understanding of audience needs and mindset.
  • Demonstrates a willingness and ability to handle multiple projects.
  • Can self-manage a calendar of copy requests and deadlines.

Please note that this is a full time role only. No freelancing opportunities at this time.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases


31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple

An Insider's view of Orchard

How does your team reward individual success?

We recognize employees in a variety of ways on a regular basis. At Orchard feedback is a gift and every employee truly lives out our company values. Our team makes a point to shout out individual successes in our #shoutouts channel in Slack and every month during Town Hall. Not an ounce of hard work goes unnoticed!


Executive Assistant

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.



What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.



What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.


Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.


Investments Manager

What are Orchard Perks + Benefits

Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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