Role Description:

This role is your opportunity to use your deep knowledge of search engine optimization, writing and analytics to develop compelling content for Bankrate.com's millions of monthly users. The successful candidate will be passionate about creating experiences which engage, influence and educate our users while converting for our advertisers.

This position reports into the General Manager of Mortgage and will manage a team of content creators. 

The ideal candidate will have several years of experience writing and editing home loan-centric content, with a deep understanding of mortgages and refinance home loans. A history of managing a team of writers is a must. All applicants must have a passion for research-driven content, exceptional SEO experience, and a deep analytical bent.

Key activities / responsibilities:

• Directly managing a team of researchers and writers wholly focused on providing the most comprehensive, rate-driven mortgage information in the world.
• Assigning, maintaining, and managing a deep backlog of rate-centric mortgage content.
• Develop a clear process for managing and executing the content strategy, including: leveraging data to inform an approach, developing a pipeline of prioritized content, formalizing a publishing workflow, and creating a budget for freelancers and contractors.
• Work closely with the Business Intelligence team to design measurement, testing and optimization mechanisms and report on the content effectiveness and engagement.
• Develop and maintain an editorial calendar tied to key themes that support our business goals and marketing plans.
• Develop comprehensive content requirements, content models, and business rules for meaningful content presentation.

Who you are:

• A strategic thinker, able to understand Bankrate.com's business and create new initiatives to drive revenue through personal finance content.
• Obsessed with content quality, structure, performance management, and ongoing content optimization
• Extremely knowledgeable about search engine optimization, with many years of SEO expertise.
• Able to balance the need to inform our readers with the critical need to rank first through search and drive revenue.
• A leader with terrific communication skills that can serve as an advocate for your team and is comfortable interacting with stakeholders and executives.
• A subject matter expert around all things mortgages: New home loans, refinance home loans, ARM products, and veterans mortgage programs.
• Adept at complicated, data-heavy analysis.

Preferred qualifications:

• Bachelor's degree.
• 5+ years experience writing, editing, or otherwise working in the world of content.
• Experience with Google Analytics and/or Adobe Omniture, along with Looker (or similar database visualization tool).