BuzzFeed
BuzzFeed is the world’s leading independent digital media and tech company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally and spreads Joy and Truth across the internet.
Our portfolio of brands are household names that people rely on to inform and entertain, including: BuzzFeed, BuzzFeed News, Tasty, Nifty, Bring Me, Cocoa Butter, Pero Like, Worth It, and Unsolved to name a few! These properties and their Creators reach over 134M people a month through articles, lists, videos, animations, quizzes, podcasts, original series, newsletters and more.
The Role
BuzzFeed.com is looking for an experienced and data-minded SEO strategist to join BuzzFeed’s growing SEO team. This role reports into the Audience Development team.
You Will
- Advise on Google Search and Discover strategy for entertainment, lifestyle, and shopping content
- Support training editors and writers on all things SEO as well as actively give feedback on how to optimize content for SEO including titles, URL slug, and internal linking
- Work closely with product teams about technical improvements to the site along with SEO manager
- Regularly track and report on trends and performance using Google Analytics, SEMRush, Ahrefs, Screaming Frog, OnCrawl, and deliver actionable insights to content teams
- Regularly dig into the data and conduct competitive analysis and propose proof of concept experiments
- Partner with product, and data teams to guide the technical roadmap and make strategic recommendations for search-friendly enhancements
- Perform regular audits and analysis of internal linking, site architecture, content depth and other SEO best practices and maintenance
You Have
- 3+ years planning, developing and implementing SEO strategy
- A deep passion for SEO and the ability to excel in a fast-paced digital publishing environment
- Demonstrated experience developing and implementing successful content experiments focused on search traffic optimization
- Experience with all the essential SEO digital publishing and tracking tools
- Ability to manage multiple areas of priority and work cross functionally
- Experience working with entertainment, news, recipes, and content teams is a plus
All job applications must be received through the official BuzzFeed Jobs board (https://www.buzzfeed.com/about/jobs), including referrals. It is BuzzFeed's practice to not schedule job interviews until after an application is submitted through our jobs board.
Life at BuzzFeed
At BuzzFeed, we believe our work benefits from the diverse perspectives of our employees. As such, BuzzFeed celebrates inclusion and is committed to equal opportunity employment. At BuzzFeed, you can expect:
- A supportive, inclusive atmosphere on a team that values your contributions
- Opportunities for personal and professional growth through work experience, offerings from our in-house Learning @ BuzzFeed team, our Employee Resource Groups, and more
- An attractive and equitable compensation package, including salary and stock options
A generous benefits program featuring PTO, unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more.
BuzzFeed is the world’s leading tech-powered media company, with a cross-platform news and entertainment network that reaches hundreds of millions of people globally. The company aims to spread truth and joy across the internet by producing articles, lists, quizzes, videos, original series; lifestyle content through brands including Tasty, the world’s largest social food network; original reporting and investigative journalism through BuzzFeed News; strategic partnerships, licensing and product development through BuzzFeed Marketing; and original productions across broadcast, cable, SVOD, film and digital platforms for BuzzFeed Studios.
BuzzFeed is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.