Business Intelligence Analyst (Web & Digital)

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ClassPass is the world’s leading platform for studio and gym fitness. We are passionate about helping our members live a more active life – they currently book almost a million classes a month and we are just getting started.

We’re looking to add a Business Intelligence analyst to oversee the ecosystem of web & mobile app behavioral event data generated by our users and site visitors. In this role you’ll be a member of ClassPass’ Business Intelligence team, which owns and maintains the data model of our Postgres analytics database as well as the data visualization tools (Looker, Tableau) used by hundreds of stakeholders across the company to power business decisions. This role will specialize in the behavioral events data generated in our web and mobile clients, and will collaborate with the Product, Engineering & Marketing teams to ensure that we are capturing and properly architecting event data as we roll out new product features and purchase flows. You’ll be responsible for ensuring the integrity of output data and for transforming that data into a flexible and scalable system of data tables and reports that analysts and other business stakeholders can use to generate insights into how users are interacting with our website and mobile app.

This role reports to the Business Intelligence Manager and sits on the Analytics team, but will frequently collaborate with stakeholders from the Product, Engineering & Marketing organizations.

Responsibilities:

  • Oversee ecosystem of web & mobile app event data
  • Develop and continuously improve process and documentation around event and derived tables architecture that makes data understable and accessible across teams
  • Create, implement and maintain rigorous standards for proper implementation and instrumentation of event data; troubleshoot data integrity issues
  • Collaborate with Product and Marketing stakeholders to ensure that we are adequately capturing the most important events in the user journey
  • Work with Analytics and Engineering stakeholders to design derived table data model that makes data accessible and easily queryable for analysts and other stakeholders to derive critical business and product insights
  • Work with Analysts and Product Managers to create clear, visually compelling reports and dashboards that illuminate how users are engaging with our site and mobile app
  • Conduct ad hoc analyses into user engagement and behavior

Qualifications:

  • 3+ years experience as an analyst or other data professional specializing in web, digital, mobile app, product, marketing, or similar
  • Strong expertise in several product analytics systems, with preference for: Google Analytics & Google Tag Manager, Mixpanel or other event-based collection services, Optimizely
  • High degree of familiarity with industry best practices in the capture and architecture of web and mobile app event data; experience designing and maintaining rigorous standards for event data capture, collection, taxonomy and organization
  • Proficiency with SQL and BI tools (Tableau, Looker preferred)
  • Experience working with very large datasets
  • Familiarity with Postgres and Athena/S3 databases, Javascript and ETL pipelines a plus
  • Entrepreneurial spirit; comfort with ambiguity and a fast-paced work environment
  • Strong business acumen; can consider higher-level business context and thinking while still approaching analytical problems with technical precision and data-mindedness
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Location

New York , NY

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