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Director, Health Guide at Ro (Greater NYC Area, NY)

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About Ro

Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit Ro.co for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

About the Role

We are looking for an analytical, results-driven Director to lead our Health Guide team. Health Guide is Ro’s digital health publication that covers medical topics across 50+ conditions and is rapidly expanding. Reporting to the Senior Director, Growth, you will be responsible for driving the overall traffic and revenue growth of Health Guide and developing/implementing audience development strategies to drive tangible long-term business impact. You will have ownership over this property and will have significant influence over all aspects of this property, from offsite growth levers to partnerships to onsite experiences.

Who are you? You are a technical Growth leader who lives and breathes SEO, lead gen, and newsletters. You are an experienced tactician who understands the ins and outs of audience development. You are an experienced strategist and storyteller who understands high performing content and the importance of the product experience. You embrace ambiguity and are eager to navigate the intricate healthcare advertising policy landscape to devise creative solutions for difficult problems. You are equally excited about the “work” as you are about building and mentoring a world class editorial and SEO team.

What You’ll Do:

Lead the growth of Health Guide, identifying and testing into new areas of traffic growth across organic, owned, and paid channels
Work closely with editorial and clinical teams to develop and optimize high-quality content that drive meaningful growth
Own all monetization and audience development efforts, leading and aligning stakeholder teams to ensure we hit aggressive growth targets
Partner with product, engineering, and analytics teams to build, test, and measure new user funnels and flows to acquire, nurture, and convert Health Guide visitors
Mentor and grow a team of seasoned editors and SEOs, providing thought leadership around traffic generation, audience development and general growth principles and practices
Own relationships with technology providers, agencies, and service providers that support Health Guide and our SEO program
Drive forward key relationships with marketing, clinical, and legal partners to ensure onsite experiences are effective and compliant
Oversee the development and refinement of dashboards and reports that empower day to day decision making and elucidate the long-term impact of Health Guide
Collaborate with vertical leads and finance teams to align on budgets and targets, leading forecasting and goal setting

What You’ll Bring:

At least 10+ years of combined growth, audience development, SEO experience in an evolving/competitive/regulated industry, such as fintech, telemedicine, non-traditional insurance
Subject matter expertise in SEO, newsletter, social, and partnerships
Detailed knowledge of web analytics tools such as Google Analytics/Omniture. Familiarity with SQL, data warehouses (Snowflake, etc.), and visualization tools (Looker, Tableau) are a major plus
Strong people management skills with a track record of building and managing a best-in-class editorial/acquisition/growth team
Ability to communicate complex/nuanced information to business and technical audiences alike
Insatiable eagerness to learn and push what we’re doing, across content development/optimization, data analytics, and the Health Guide experience
Proven track record of delivering outsized business impact through SEO, lead gen, or newsletters

Bonus Points:

Growth product background with an emphasis on testing and testing conversion funnels and lead gen/nurturing flows
Prior experience operating in a heavily regulated environment, such as healthcare, law, or finance

Benefits + Perks

Full medical, dental, and vision insurance + OneMedical membership
Healthcare and Dependent Care FSA
401(k) with company match
Flexible PTO
Wellbeing + Learning & Growth reimbursements
Paid parental leave + Fertility benefits
Pet insurance
Student loan refinancing
Virtual resources for mindfulness, counseling, fitness, and physical therapy

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Laurey Lou

Senior Manager, Care Delivery Quality and Safety

INTENTIONAL INCLUSIVITY

Resourcing Safe and DEI-Friendly Spaces

Laurey Lou is part of the Asians of Ro ERG, where shared cultural experiences among members has made her feel accepted. The company’s intentional curation of safe spaces goes a long way toward ensuring that employees are seen and heard. “Over the past couple years, this meant processing news together that might hit closer to home,” Lou said. Some of Ro’s ERG programming is open to the whole company, creating team-building opportunities in the form of cultural education and holiday celebrations, from events showcasing music, dancing and food to book club conversations with AAPI authors.

Sometimes it feels so refreshing to hear about a person’s story and think, “yes — someone gets me!”

Mani Ramezani

Director of Engineering

Innovative Culture

Fostering creative new ideas

Ramezani said engineers are always designing new tech solutions to support Ro’s patients, and there’s no better event to do so than the company’s biannual weeklong “Rockathon.” It’s when anyone across the company can pitch an idea for a new feature or capability and recruit a cross-functional team to work on it. Ramezani, the director of engineering, said that a lot of planning goes into the event, along with great swag and prizes that get the entire company buzzing.

I’m most excited by the fact that we are just scratching the surface with what we have built for patients and providers so far.

Dr. Rachel Kwon

Director of Clinical Product Strategy

Internal Mobility

Mentorship and growth

There’s no shortage of growth opportunities at Ro. Just ask Dr. Kwon. In January of 2020, she joined the company in a content-heavy role that involved working with the product team. She enjoyed partnering to define and solve problems so much that she switched to the product team full-time. Through the company’s formal growth program, “Ro’bility,” which prioritizes internal mobility and peer mentorship, Dr. Kwon now leads clinical product strategy at Ro.

Each role I’ve held at Ro was driven by my own curiosity to chase interesting problems, coupled with support and encouragement from senior leadership.

What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Culture

Volunteer in local community

Ro offers employees two paid volunteer days per year of the employee’s choice.

Partners with nonprofits

Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.

Open door policy

OKR operational model

Team based strategic planning

Open office floor plan

Flexible work schedule

Remote work program

Diversity

Dedicated diversity and inclusion staff

Mandated unconscious bias training

Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.

Diversity manifesto

Mean gender pay gap below 10%

Diversity employee resource groups

Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.

Hiring practices that promote diversity

Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.

Health Insurance & Wellness Benefits

Flexible Spending Account (FSA)

Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.

Disability insurance

Full time employees receive Short Term Disability and Long Term Disability coverage.

Dental insurance

Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.

Vision insurance

Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.

Health insurance

Ro offers three medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.

Life insurance

Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.

Pet insurance

Wellness programs

Ro’s benefits program offers full subscriptions to mental health support platforms Headspace and Ginger as well as virtual fitness and physical therapy apps, Aaptiv and Physera.

Team workouts

Ro offers weekly meditation, yoga, and fitness classes to employees, as well as regular health challenges where employees can support and motivate one another towards health related goals.

Mental health benefits

Ro offers full subscriptions to Headspace and Ginger. Ro has also partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.

Financial & Retirement

401(K)

401(K) matching

Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.

Company equity

Charitable contribution matching

Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo

Child Care & Parental Leave Benefits

Generous parental leave

Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.

Family medical leave

Adoption Assistance

Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.

Return-to-work program post parental leave

Vacation & Time Off Benefits

Unlimited vacation policy

Generous PTO

Paid volunteer time

Paid holidays

Paid sick days

Office Perks

Commuter benefits

Company-sponsored outings

Free snacks and drinks

Some meals provided

Company-sponsored happy hours

Pet friendly

Relocation assistance

Fitness stipend

Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.

Home-office stipend for remote employees

To support Ro’ers working remotely, Ro initiated a yearly flexible remote work stipend of $500 which can be used toward whatever an employee needs to support their wellbeing or remote work set up.

Professional Development Benefits

Job training & conferences

Lunch and learns

Ro regularly hosts workshops and training sessions, bringing in outside experts to speak on topics of healthcare, equity, and the workplace.

Promote from within

Continuing education stipend

Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

View full list of perks + benefits

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