Ro's mission is to revolutionize healthcare by building accessible, impactful, and trusted care that people want.
New York, NY

Director, Health Guide at Ro (Greater NYC Area, NY)

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About Ro
Ro is the healthcare technology company building a patient-centric healthcare system. Ro's vertically-integrated primary care platform powers a personalized, end-to-end healthcare experience from diagnosis, to delivery of medication, to ongoing care. With a nationwide provider network, in-home care API, and proprietary pharmacy distribution centers, Ro is the only company to seamlessly connect telehealth and in-home care, diagnostics, and pharmacy services nationwide to provide high-quality, affordable healthcare without the need for insurance. Since 2017, Ro has facilitated more than six million digital healthcare visits in nearly every county in the United States, including 98% of primary care deserts. Ro also provides its patient-centric solutions including Workpath, its in-home care API, and Kit, its at-home diagnostic testing service, to other healthcare companies. Visit for more information.

Ro was named #2 in Wellness on Fast Company's 2019 list of the World's Most Innovative Companies, listed by Inc. Magazine as a Best Place to Work in 2020 and 2021, and named one of FORTUNE's 2021 Best Workplaces In Health Care.

About the Role
We are looking for an analytical, results-driven Director to lead our Health Guide team. Health Guide is Ro’s digital health publication that covers medical topics across 50+ conditions and is rapidly expanding. Reporting to the Senior Director, Growth, you will be responsible for driving the overall traffic and revenue growth of Health Guide and developing/implementing audience development strategies to drive tangible long-term business impact. You will have ownership over this property and will have significant influence over all aspects of this property, from offsite growth levers to partnerships to onsite experiences.

Who are you? You are a technical Growth leader who lives and breathes SEO, lead gen, and newsletters. You are an experienced tactician who understands the ins and outs of audience development. You are an experienced strategist and storyteller who understands high performing content and the importance of the product experience. You embrace ambiguity and are eager to navigate the intricate healthcare advertising policy landscape to devise creative solutions for difficult problems. You are equally excited about the “work” as you are about building and mentoring a world class editorial and SEO team.

What You’ll Do:

  • Lead the growth of Health Guide, identifying and testing into new areas of traffic growth across organic, owned, and paid channels 
  • Work closely with editorial and clinical teams to develop and optimize high-quality content that drive meaningful growth
  • Own all monetization and audience development efforts, leading and aligning stakeholder teams to ensure we hit aggressive growth targets
  • Partner with product, engineering, and analytics teams to build, test, and measure new user funnels and flows to acquire, nurture, and convert Health Guide visitors
  • Mentor and grow a team of seasoned editors and SEOs, providing thought leadership around traffic generation, audience development and general growth principles and practices
  • Own relationships with technology providers, agencies, and service providers that support Health Guide and our SEO program
  • Drive forward key relationships with marketing, clinical, and legal partners to ensure onsite experiences are effective and compliant
  • Oversee the development and refinement of dashboards and reports that empower day to day decision making and elucidate the long-term impact of Health Guide
  • Collaborate with vertical leads and finance teams to align on budgets and targets, leading forecasting and goal setting

What You’ll Bring:

  • At least 10+ years of combined growth, audience development, SEO experience in an evolving/competitive/regulated industry, such as fintech, telemedicine, non-traditional insurance
  • Subject matter expertise in SEO, newsletter, social, and partnerships
  • Detailed knowledge of web analytics tools such as Google Analytics/Omniture. Familiarity with SQL, data warehouses (Snowflake, etc.), and visualization tools (Looker, Tableau) are a major plus
  • Strong people management skills with a track record of building and managing a best-in-class editorial/acquisition/growth team
  • Ability to communicate complex/nuanced information to business and technical audiences alike
  • Insatiable eagerness to learn and push what we’re doing, across content development/optimization, data analytics, and the Health Guide experience
  • Proven track record of delivering outsized business impact through SEO, lead gen, or newsletters

Bonus Points:

  • Growth product background with an emphasis on testing and testing conversion funnels and lead gen/nurturing flows
  • Prior experience operating in a heavily regulated environment, such as healthcare, law, or finance

Benefits + Perks

  • Full medical, dental, and vision insurance + OneMedical membership
  • Healthcare and Dependent Care FSA
  • 401(k) with company match
  • Flexible PTO
  • Wellbeing + Learning & Growth reimbursements
  • Paid parental leave + Fertility benefits
  • Pet insurance
  • Student loan refinancing
  • Virtual resources for mindfulness, counseling, fitness, and physical therapy

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What are Ro Perks + Benefits

Ro Benefits Overview

Ro provides holistic employee benefits that allow Ro’ers to live their best lives and do their best work. Ro is focused on creating a supportive, equitable, and enjoyable experience for employees from its onboarding programs, to performance and compensation practices, to parental leave policies, health benefits offerings and beyond.

Volunteer in local community
Ro offers employees two paid volunteer days per year of the employee’s choice.
Partners with nonprofits
Ro is a partner of Planned Parenthood, NY Fund for Public Health, and All Star Codes. Regularly scheduled events at Ro also often partner or offer donations to local and national organizations.
Open door policy
OKR operational model
Team based strategic planning
Open office floor plan
Flexible work schedule
Remote work program
Dedicated diversity and inclusion staff
Mandated unconscious bias training
Ro hosts recurring diversity, equity and inclusion trainings for its employees and providers delivering care on its telehealth platform.
Diversity manifesto
Mean gender pay gap below 10%
Diversity employee resource groups
​​Ro supports and funds Employee Resource Groups, including: Asians of Ro, Black at Ro, LatinX at Ro, WoRo, and Ro Pride to foster inclusion and allyship within Ro and the external community.
Hiring practices that promote diversity
Ro has designed and implemented a DEI hiring plan, with a special focus on the rapidly growing tech and engineering teams.
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Ro provides the options for full time employees to elect Healthcare and/or Dependent-care Flexible Spending Accounts.
Disability insurance
Full time employees receive Short Term Disability and Long Term Disability coverage.
Dental insurance
Ro offers two dental plan options, which both include the flexibility to see any dentist or specialist In or Out-of-Network.
Vision insurance
Ro offers a vision plan with flexibility to see any optometrist or specialist In or Out-of-Network.
Health insurance
Ro offers three medical plan options for employees to choose from upon hire, as well as fertility benefits through Carrot as well as a free One Medical Membership.
Life insurance
Full time employees receive Life Insurance at no cost, designed to provide protection for the employee and their family.
Pet insurance
Wellness programs
Ro’s benefits program offers full subscriptions to mental health support platforms Headspace and Ginger as well as virtual fitness and physical therapy apps, Aaptiv and Physera.
Team workouts
Ro offers weekly meditation, yoga, and fitness classes to employees, as well as regular health challenges where employees can support and motivate one another towards health related goals.
Mental health benefits
Ro offers full subscriptions to Headspace and Ginger. Ro has also partnered with Modern Health to provide mental wellness support options such as counseling, therapy, and community sessions.
Financial & Retirement
401(K) matching
Ro’s 401(K) program includes a generous match of 100% match up to 4% contribution rate.
Company equity
Charitable contribution matching
Ro’s Donation Matching Program matches 100% of donations made by Ro’ers to eligible non-profits to encourage and further support Ro'ers making charitable donations to the causes they care most abo
Child Care & Parental Leave Benefits
Generous parental leave
Ro provides full-time employees with 16-weeks of 100% paid parental leave surrounding the arrival of an employee’s newborn or newly adopted child.
Family medical leave
Adoption Assistance
Ro also offers a $20,000 lifetime maximum stipend through Carrot which can be used towards fertility, adoption or surrogacy services.
Return-to-work program post parental leave
Vacation & Time Off Benefits
Unlimited vacation policy
Generous PTO
Paid volunteer time
Paid holidays
Paid sick days
Office Perks
Commuter benefits
Company-sponsored outings
Free snacks and drinks
Some meals provided
Company-sponsored happy hours
Pet friendly
Relocation assistance
Fitness stipend
Ro offers a monthly Wellness stipend for employees which can be used towards the fitness activity of their choice.
Home-office stipend for remote employees
To support Ro’ers working remotely, Ro initiated a yearly flexible remote work stipend of $500 which can be used toward whatever an employee needs to support their wellbeing or remote work set up.
Professional Development Benefits
Job training & conferences
Lunch and learns
Ro regularly hosts workshops and training sessions, bringing in outside experts to speak on topics of healthcare, equity, and the workplace.
Promote from within
Continuing education stipend
Ro offers a $200 learning and development stipend for Ro’ers to pursue their personal and professional interests.

Additional Perks + Benefits

Ro is always listening to its employees to learn how to best improve or expand on its benefits programs, company practices, professional development, and community initiatives. Employee feedback has shaped many of the benefits, such the company’s remote work policies, wellbeing perks and CSR program.

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