Insights Manager

| Greater NYC Area

Insights Manager

 

GroundTruth, formerly xAd, is a global location technology company that drives results with real data. We believe in the power of place. Build your brand, increase sales and more by building off what real people are doing in the real world, mapped using our proprietary Blueprints technology. GroundTruth delivers superior consumer insights by seeing more people and places than anyone else, with an unrivaled first-party database of 95 million active monthly users and 17 million active daily users, across 100 million places and points of interest. GroundTruth currently serves 21 countries globally. Learn more: www.GroundTruth.com

This role will be responsible for identifying trends and driving analysis from our mobile-location platform including overall business visitation patterns and client-specific strengths and opportunities. The Insights Manager will leverage these findings to develop consumer insights from real-world behaviors and translate these insights into actionable strategy recommendations.

GroundTruth is seeking someone with both strong analytical and communication skills. In addition to data analysis, they will be working closely with marketing and sales leads to detect and apply key insights for their clients. This is a unique opportunity to own a key part of the business with a ton of growth potential so we are looking for someone who can learn quickly in a fast-paced environment.

You will:

  • Collect, analyze, and interpret data from an incredible mobile-location dataset to understand and develop insights on human behavior for thought-leadership content and sales collateral
  • Support sales team in growing strategic accounts through foot traffic insights, interpretation, and actionable strategy recommendations
  • Work closely with product team to help launch and manage a location-based insights tool including outlining market needs, designing features, and defining go-to-market strategy

You are:

  • Able to "translate" data into consumer insights and recommendations
  • Comfortable owning projects independently end to end
  • Comfortable with communicating with internal stakeholders

You have:

  • Bachelor's degree in Marketing, Business, Economics, Psychology or related subject
  • 3-5 years' experience
  • Excellent analytical ability as well as strong written and spoken communication skills - ability to simplify and present complex analysis
  • Extremely proficient in Excel and PowerPoint
  • Hands-on experience in some kind of analysis using with Excel / VBA / Macros, SQL is a plus
  • Knowledge of advertising industry is preferred

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

 

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Technology we use

  • Engineering
  • Product
    • .NETLanguages
    • C#Languages
    • C++Languages
    • JavaLanguages
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    • PythonLanguages
    • RubyLanguages
    • ScalaLanguages
    • SwiftLanguages
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    • jQueryLibraries
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    • CassandraDatabases
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    • ConfluenceManagement
    • JIRAManagement

Location

GroundTruth is located in One World Trade Center. Our office includes 360-degree views of NYC and easy access to all major transit lines.

What are GroundTruth Perks + Benefits

GroundTruth Benefits Overview

We operate in a fast paced, dynamic environment where everyone on the team is committed to the success and growth of GroundTruth. Our culture is highly entrepreneurial and our success comes from our employees who voice their opinions and ideas to facilitate growth to our bottom line. We reward hard work, support career development, offer comprehensive benefits, and foster a fun and friendly work environment.

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
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