The Role:

BuzzFeed is looking for a Director of Pricing, Yield and Planning to manage our inventory and yield across our O&O. You will oversee the monetization of our video ad inventory across YouTube, our owned and operated and other distributed properties. This is truly a “hands-on” role as well as an opportunity to be an expert in this area and create BuzzFeed’s strategy. This director will work cross-functionally with internal teams and external clients/agencies to focus on fully monetizing BuzzFeed.

You will:

• Develop optimization plans across O&O and programmatic platforms to maximize revenue.
• Develop programs to better utilize inventory and improve coordination of scarcity and supply realities.
• Collaborate with Pricing, Ad Operations and Product teams to develop rate cards for new media products, display and programmatic.
• Reporting:
• Create weekly reporting that includes top-level views of inventory utilization, sell through, revenue pacing, and revenue at risk.
• Provide monthly, quarterly, and annual business scorecards and future expectations, using revenue, delivery, and sell-through data.
• Manage and communicate business revenue KPIs across BuzzFeed verticals, such as Revenue Per User and Impressions to Page View RatioQualifications
• Analyze and distribute executive level reporting; highlight key benchmarks, closely monitor market trends and progress against daily revenue targets.
• Evaluate programmatic partner performance and detail recommendations for future growth.
• Vet new ad tech opportunities and quantify revenue potential, risks (and how to overcome them). Work with the Product team to develop prioritized roadmaps for new ad tech opportunities.
• Serve as the operational gatekeeper of the programmatic ad stack, with an understanding of inventory structure, platform features, and monetization efficiency.
• Build, monitor, and maintain inventory forecasting for audience segments by platforms and subscription types
• Manage and oversee pricing, media planning and yield functions (team of approx 10)

You have:

• 5+ years of experience in yield management for an Ad Agency, Publisher, or Ad Tech Vendor.
• Experience with DFP and Operative.
• Experience with Programmatic advertising
• Deep knowledge and/or direct experience with a digital media pricing for a variety of products
• Knowledge and experience designing digital media plans
• Ability to synthesize large datasets, create model and develop meaningful insights.
• Experience creating and defining new processes.
• Natural ability to tell a compelling story using data-driven insights as a foundation.

To apply: Please submit a resume and cover letting including why you are interested in the Director, Yield and Pricing role at BuzzFeed.

About BuzzFeed:

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1600 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We fuse hard work and fun, through a culture of experimentation, teamwork, equality, and humble confidence. As an employee, you’ll enjoy perks like office events, snacks, career development courses, and no work on your birthday! But most importantly, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.