Growth Marketing Manager

| New York, NY, USA
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Birdy Grey is a direct-to-consumer brand whose mission is to celebrate and elevate friendships during one of the most important milestones in a person's life: THE WEDDING.
Founded in 2017 by best friends Grace Lee (CEO & Founder) and Monica Ashauer (President & Co-Founder), Birdy Grey offers affordable bridesmaid dresses starting at $100, and fun gifts and accessories for everyone in the bridal party. Brides and bridesmaids alike count on Birdy Grey for their most important day-so much so that we've dressed over half a million bridesmaids (and counting) in less than 5 years.
THE OPPORTUNITY: Growth Marketing Manager-Paid Social
REPORTS TO: Digital Marketing Director
LOCATION: Los Angeles, CA or New York, NY (hybrid)
The Growth Marketing Manager will be responsible for the design and execution of Birdy Grey's Paid Social marketing strategy alongside the Digital Marketing Director. The primary channel focus will be paid social but there will be opportunity to collaborate and knowledge share across additional channels such as Paid Search, Video, and Affiliates. This role will report to the Digital Marketing Director and will work closely with colleagues in the marketing department and across the organization to drive incremental traffic, sales, and achieve customer acquisition goals.
Scope Of Responsibilities

  • Partner closely with the Digital Marketing Director to design the strategy, vision, and roadmap to generate high quality conversions via Paid Social channels and work closely with other channel managers to drive efficiencies
  • Build the overarching annual, quarterly, and monthly plan for the full lifecycle of our Paid Social campaigns from ideation to execution
  • Align channel level forecasts tied to marketing & business KPIs
  • Execute ongoing optimizations and campaign updates to ensure channel performance is on pace relative to marketing goals
  • Analyze and track channel performance to provide recommendations and opportunities
  • Build testing plans and implement testing initiatives in key areas such as campaign structure, creatives, audiences, and placements
  • Liaise with our organic social and influencer teams to plan, source, and test content for ad testing
  • Identify and vet new and emerging tactics as they relate to marketing goals
  • Conduct competitive and market research on an ongoing basis to evaluate consumer behavior
  • Manage tags and pixels, product feeds, and audiences as they pertain to each channel
  • Partner cross-functionally with teams across the business to support new initiatives and build ideas for optimizations

EDUCATION: Bachelor's Degree Required
Experience / Requirements

  • 5+ years of experience in digital marketing with a focus on Paid Social (specifically Meta, Pinterest, TikTok); expertise with other Paid Social channels, such as Snap, are nice-to-haves
  • Advanced campaign management experience required for paid social, including the ability to optimize bids, budgets, and targeting based on performance data and campaign metrics
  • Experienced with whitelisting and leveraging UGC / Influencer content to drive ad performance
  • Expert analytical skills with the ability to forecast and perform data deep dives to surface actionable insights
  • Strong understanding and application of conversion tracking and pixel management
  • Foundational understanding of attribution and how certain channels support the overall marketing program
  • Proficiency in Excel & data analytics platforms (e.g. Google Analytics)
  • Proactive problem solver with the ability to troubleshoot and/or escalate issues effectively
  • Comfortable with ambiguity and take initiative to lead projects
  • Have an entrepreneurial spirit and thrive in a dynamic, fast-paced, fluid environment
  • Proven success in working cross-functionally with all levels

Nice To Haves

  • Start-up experience is a plus
  • Agency experience is a plus
  • DTC experience is a plus
  • Interest and knowledge in the fashion and bridal industry

WHY BIRDY GREY: BENEFITS & PERKS (for eligible Full-Time Employees)

  • Competitive Compensation: Based on experience and performance + Annual Performance Bonus
  • Healthcare Benefits: 100% employer covered medical dental & vision plans, 50% spouse and dependent medical coverage + access to One Medical + Mental Health Benefits
  • Retirement: 401K with no waiting period
  • Generous PTO: Flexible Open PTO Policy + 11 paid holidays
  • Wellness: A monthly wellness day + $50 monthly wellness stipend + summer Fridays
  • Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend
  • Employee Discount: Free bridesmaid dresses + 50% discounts on Birdy Grey products
  • Family Benefits: 3 months of paid parental leave
  • Purpose: Join in the success of a high-growth, 80% women, minority founded, early-stage startup by driving performance and building out new processes


  • Birdy Grey is #305 on Inc5000's List of Fastest Growing US Companies 2022
  • #22 on BuiltIn's Best Startups to Work for in LA
  • Be part of a company innovating the $75B+ US wedding market (IBISWorld, 2019)
  • Join a Women Founded Small Business blazing trails in the Bridal industry
  • Birdy Grey is making waves on BuzzFeed, The Knot, Brides, People, Allure, PopSugar, Bustle and more
  • Named #5 on LA's 50 Hottest Startups in 2020 by Pitchbook & Dot.LA
  • Customers can participate in Birdy Grey's giveback program with The Princess Project, a non-profit that provides prom dresses and accessories to teens in need

Additional InformationThe Lead Announces the 2021 Foremost 50 List: The Annual Power List of High-Growth D2C Brands
Cult-favorite bridal brand brings $99 bridesmaid dresses to one-day pop-up in Plano
My wedding party wore thse $99 bridesmaid dresses from Birdy Grey and everyone looked amazing, proving you don't need to make anyone spend $400 on a dress they'll wear once
Birdy Grey Instagram - @birdygrey
Birdy Grey is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Your rights under the California Consumer Privacy Act
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How To Opt OutBy clicking on the link below, we will no longer collect or sell your personal information. This applies to both third-parties and the data we collect to help personalize your experience on our website or through other communications. For more information, view our privacy policy.
Do not sell my personal information

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
  • People Operations
    • CSSLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Ruby on RailsFrameworks
    • BigQueryDatabases
    • Google CloudServices
    • Google AnalyticsAnalytics
    • LookerAnalytics
    • ModeAnalytics
    • FigmaDesign
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • AirtableManagement
    • AsanaManagement
    • ConfluenceManagement
    • Google DriveManagement
    • Google DocsManagement
    • Google SlidesManagement
    • JIRAManagement
    • ShopifyCommerce
    • KlayvioEmail
    • Google HangoutsCollaboration
    • SlackCollaboration
    • AsanaProject Management


Our New York team meets up once a quarter in different parts of New York City to work together as a team. You can find everyone else working weekly at their preferred coworking location!

An Insider's view of Birdy Grey

What are some social events your company does?

We have a bicoastal team, so we do monthly team building events, like a sushi-making virtual class and in-person happy hours and paint nights with local teams. We're also excited to begin incorporating philanthropy to bring everyone together for a cause! We'll be sponsoring and walking to support women's health and empowerment in the coming months.


Senior HR Manager

How do you collaborate with other teams in the company?

My role is primarily focused on product activations on our site, an important project since we're a DTC brand! I coordinate with Content, Design, Merchandising, Ops, and Development to provide site support, upload assets and help ensure that the site is reflecting the products accurately. It's always exciting to see it all come together in the end!


Ecommerce Coordinator

What makes someone successful on your team?

Our product is engaging customers at an often stressful moment in their life. Our goal is provide them with an easy solution & an elevated experience. Approaching problems with an empathetic mindset is key for us. We find that a people-first focus allows our team to come up with creative technical solutions for both our customers and internal team.


Co-founder & COO

How do you make yourself accessible to the rest of the team?

We're a pretty lean team, so everyone at the company has a direct line of access to myself and Monica, our COO. Our calendars are open and we're always accessible on Slack. We have weekly TBs with all of our teams, and we've recently introduced skip-levels so that junior team members have access to senior leadership.


Co-founder & CEO

What's the biggest problem your team is solving?

We have a very unique business model, which can pose some operational challenges. Our team is currently working on solutions to drive efficiencies across various teams, while also streamlining and automating the process as much as possible. It's a fun challenge for our team that allows us to think outside the box!

Tsung Wei

Associate Director of Operations

What are Birdy Grey Perks + Benefits

Birdy Grey Benefits Overview

Generous Healthcare Benefits: 100% employer covered medical & dental plans / 50% spouse and dependent medical coverage + 50% employee vision insurance + access to One Medical + Mental Health Benefits

Retirement Benefits: 401K with no waiting period

Paid Time Off: Rest and relax with unlimited Open PTO + 11 paid Holidays

Wellness Benefits: A monthly wellness day off, Classpass membership, a $50 monthly wellness stipend, Summer Fridays

WFH/Hybrid Flexibility: Partial remote with a high level of autonomy and accountability + $50 monthly WIFI stipend

Employee Discount: Free bridesmaid dresses + 50% discount on Birdy Grey products

Exciting Purpose: Join in the success of a high-growth, 80% women, early-stage startup by driving performance and building out new processes

Partners with nonprofits
We facilitate Birdy Grey bridesmaids to donate their gently worn bridesmaid dresses to The Princess Project, a 501(c)(3) non-profit organization that provides free dresses to teens in need for prom!
Open door policy
OKR operational model
Team based strategic planning
Remote work program
Most of our team is hybrid remote. We require all employees to come in once a month to the LA or NY office. Some of our teams are full time in office, and everyone has the option to come in more!
Highly diverse management team
Birdy Grey was founded by 2 AAPI females, Grace Lee and Monica Ashauer. Our C-Suite is all women, and our company is majority women.
Mandated unconscious bias training
Hiring practices that promote diversity
We have a blind recruiting process in order to reduce bias for our Recruiters and Hiring Managers. We believe building a team of people from different backgrounds is key to success.
Health Insurance & Wellness Benefits
Disability insurance
Dental insurance
100% coverage of Dental employee premium
Vision insurance
50% coverage of Vision employee premium
Health insurance
Aetna: 100% coverage of Medical employee premium / 50% spouse and dependent coverage + Access to One Medical
Wellness programs
On the last Friday of every month, Birdy Grey shuts down for a company Wellness Day. We also offer Summer Fridays and a monthly subscription to Holisticly, a wellness benefits platform.
Mental health benefits
We provide access to a Talkspace to support mental health.
Financial & Retirement
Begin contributing with no waiting period!
Performance bonus
Child Care & Parental Leave Benefits
Generous parental leave
We provide up to 12 weeks of paid parental leave to all employees after 6 months.
Family medical leave
Vacation & Time Off Benefits
Unlimited vacation policy
Paid holidays
Paid sick days
Included in our Open PTO policy
Office Perks
Company-sponsored outings
We host monthly team dinners, activities, or virtual get togethers.
Company-sponsored happy hours
Fitness stipend
We offer access to a subsidized monthly Classpass membership.
Professional Development Benefits
Job training & conferences
Lunch and learns
Promote from within
Online course subscriptions available

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