Head of Marketing
Sorry, this job was removed at 10:03 p.m. (EST) on Sunday, March 19, 2017
By clicking Apply Now you agree to share your profile information with the hiring company.
When was the last time you were planning a business trip and really tried to save your company money? If your company allowed you to stay in a fancy hotel, would you ever volunteer to stay at an Airbnb or at a friend’s house? How about flying coach instead of business class? The vast majority of employees optimize for comfort and convenience, spending at the high end of their company policy limits, because, well, why not? So how can a company get its employees to care about expenses without implementing draconian policies, creating friction and frustrating employees? How can a company motivate its employees to save?
The answer is Rocketrip. We’re a NYC-based startup that rewards business travelers for cost-sensitive behavior. It’s a win-win: companies save, while employees cash in with real rewards.
The Role:
Rocketrip is looking for an innovative and charismatic marketing leader to define and grow our presence in the industry and drive our business forward. This is an opportunity to play a key role in an emerging category that is capturing the attention of some of the world’s most established and innovative companies. This role will report directly into our CEO, and will be responsible for managing all areas of our marketing function.
What you'll do:- Own and develop our brand presence and strategy, including website, content, social, design and PR
- Manage marketing team members across demand generation, content marketing, branding, and design
- Act as a true partner to our CRO, driving new customer acquisition strategies to increase and exceed marketing qualified lead quotas
- Own the communications and PR strategy, directing the work of our PR agency
- Evaluate and refine our marketing efforts based on metrics and goals
- Manage the marketing budget
- A Bachelor’s degree in marketing or a related business field
- 5+ years of progressive B2B marketing experience, including experience building a brand and go-to-market strategies
- 1+ years in a B2B marketing leadership role B2B / SaaS marketing experience
- A proven track record of running a successful data-driven lead generation effort
- A strategic, analytical, and creative mindset Leadership skills and the ability to create a positive team environment
- Proven ability to work collaboratively with other departments to achieve strategic goals
- Are in high growth mode, and as our first Head of Marketing, you will have the the ability to make a huge impact
- Offer great benefits, including medical, dental, and optical
- Provide employees with a 401k plan
- Believe it’s important to rejuvenate and offer a “take what you need” vacation policy
- Have a dog-friendly office
- Provide access to gym membership discounts
- Also give access to a range of other discounts including Citibike and Zipcar
Founded in 2013 and headquartered in New York City, Rocketrip is aiming to revolutionize business travel by introducing the motivation to save. We’re a group of tech innovators who looked at the current state of business travel, became frustrated by the antiquated employee and employer experiences, and decided to do something big about it. Our team is focused on utilizing technology, design and data to align employee and company interests. Rocketrip is backed by a renowned set of investors and advisors, including Bessemer Venture Partners, Canaan Partners, Genacast Ventures, and Y Combinator.
Read Full Job Description