Copywriting Intern, Spring 2019

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About Birchbox

Founded in 2010, Birchbox is a leading beauty and grooming retailer, offering an efficient, personalized way to discover and shop for new products. We redefined the e-commerce experience by pairing a monthly subscription of samples with a curated online shop featuring more than 800 best-in-class brands. Every month, subscribers receive five prestige samples tailored to their unique profile along with inspiring editorial content that creates a seamless path to purchase full-size versions of their favorites on Birchbox.com. In 2012, we launched Birchbox Man and expanded internationally, and in 2014, we opened our first brick-and-mortar store in Soho. Today we have more than one million subscribers and operate in five countries, including France, Spain, UK, and Belgium. Birchbox is headquartered in New York City.

The Copywriting Intern at Birchbox will: 
Report to the Senior Copywriter to draft engaging, persuasive, and creative copy for digital and print, while maintaining the Birchbox voice and style across all assets. You will write marketing copy and Magazine articles that guide the Birchbox customer to discover products while feeling welcome and excited to be a part of the Birchbox community.
The PR Intern at Birchbox is responsible for: 

  • Draft a broad range of digital assets, including marketing emails (i.e. subject lines, heds, and deks), landing pages, skylines, mobile assets (i.e. push notification, in-app banners), and more
  • Draft product description pages (PDPs) and update older PDPs to our current Style Guide
  • Name exclusive kits, Limited Edition Boxes, and shade names for our in-house brands
  • Draft a variety of print assets, including product cards, shipping box labels, retail signage, press event collateral, taglines, and more
  • Attend merchandising line reviews to test out new products launching in the Birchbox Shop
  • Research and compile competitive brand copy
  • Contribute to the Editorial Style Guide
  • Review and audit existing customer touch points to ensure consistency with Birchbox's brand style and voice
  • Contribute to the Birchbox Magazine (1-2 articles a month)

A successful PR Intern candidate will have/be: 

  • Rising juniors/seniors pursuing degrees in Communications/Advertising or English
  • Experience working in marketing/advertising or at a creative agency
  • Attention to detail, command of language and grammatical knowledge
  • Excellent prioritization skills and ability to focus
  • Enthusiasm for beauty
  • Ability to think creatively and brainstorm on the fly
  • Ability to juggle multiple work streams and a can-do, take-initiative attitude
  • Portfolio of work/writing samples a plus

** This internship is for college credit only. Candidates must be able to dedicate two days per week (maximum of 20 hours per week.) **

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Location

16 Madison Sq W, New York, NY 10010

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