Account Strategist, Beauty & Style
Dotdash is looking for an Account Strategist to play an integral role in bringing our client’s campaigns to life and ensuring that we meet and exceed their goals. With your critical thinking, tenacity and analytical skills, you will partner with sales, marketing and ad operations pre-to-post-sale to ensure our premium advertising campaigns exceed performance goals. You will leverage your strong communication skills to collaborate with internal teams and clients to bring campaigns to life to drive success for Dotdash’s Beauty and Style businesses. You are a growth-oriented, positive self-starter that proactively uncovers ways we can improve our ad offerings and service we provide clients. Through consultation both externally with clients, and internally with integrated teams, you will be an expert on account strategy for our beauty and style partners.
About Your Contributions:
- Collaborate with internal business partners and stakeholders to craft thoughtful and strategic responses to client RFPs
- Make recommendations based on client KPIs and put together thoughtful, accurate and timely media plans for all budget levels
- Utilize industry, client, and historical campaign insights to provide consultative account recommendations both pre and post-sale
- Embody white glove service to our clients and serve as the internal and external point of contact for execution, be the subject matter expert for all aspects of your campaigns
- Partner with Ad Operations for impeccable order implementation, creative QA, and optimization
- Diligently monitor campaign delivery and performance; identify proactive optimization recommendations to maximize client satisfaction and incremental opportunity
- Ensure that the client’s strategy is communicated, understood and works across all teams to execute against client KPIs.
- Proactively keep management, the sales team and clients advised of statuses on all components of current projects and campaigns.
- Compile campaign reporting and metrics, fully owning campaign trackers and comfortable pulling 1st & 3rd party reports
- Reconcile billing and campaign delivery on a monthly basis with internal and external finance teams.
About You:
- 2-3+ years of experience at a publisher or advertising agency
- Knowledge of Google Ad Manager, Google Analytics, Google Campaign Manager
- Knowledge of programmatic buying and execution a plus
- Demonstrated success at working with cross-functional teams in a fast-paced environment
- Exceptional organizational and prioritization skills with commitment to detail
- Motivated problem solver who will proactively troubleshoot and create solutions
- Skilled at identifying larger trends from your data analysis and developing actionable insights
- Strong communicator and relationship builder who has a constant focus on customer success
- Intermediate Excel skills
- Driven to make things happen while always acting with integrity and respect for others
- Team player with a positive attitude
- College degree required