BuzzFeed’s advertising business grows and thrives with experimentation, and being able to rapidly identify solutions for our advertising partners that drive value. BuzzFeed is looking for an ad product specialist that can help to identify these solutions, and build them into scalable, repeatable solutions across multiple brands and verticals.

The Ad Product Specialist will be responsible for managing the BuzzFeed Ad Product catalog - ensuring that all teams involved with selling and delivering our product suite have a clear understanding of each product’s value propositions and how it gets executed, and that creative, distribution and pricing strategies are built to provide value to both advertisers and to BuzzFeed.

A candidate for this role should have cross functional experience at a digital publisher, to be able to work with several teams to manage BuzzFeed’s ad product catalog. Each product needs to have a clear value to an advertiser, and internal processes and materials to deliver that value.

You will:

• Collaborate with the business embed team to develop ad products from successful campaign solutions.
• Create and manage a centralized way of accessing resources (specs, GTM, process docs, examples, etc) for each product that BuzzFeed sells.
• Develop planning and communication strategies to ensure pre- and post-sale teams understand BuzzFeeds product set and how to execute on them
• Strategize product mix and flighting strategies for key pitches and campaigns, to ensure client goals are met.
• Work closely with Distribution and Pricing team leads to ensure that each product in the product catalog can deliver measurable value to advertisers and meet BuzzFeed’s internal margin goals.
• Maintain platform and vendor relationships to identify marketable opportunities and develop BuzzFeed Ad Products to sell into them at scale.
• You have:

• 3+ years of digital advertising industry experience in an ad product, project management or distribution role. Experience with custom solutions or branded content a plus.
• Passionate about advertising, and creating robust solutions that provide value to both end users and advertisers.
• Experience with social distribution platforms and custom creative a plus.
• Strong communication skills are crucial, and the ability to support and build relationships with marketing, sales, client services and creative teams to execute ad campaign sales and delivery.
• Ability to individually manage and execute multiple projects in a fast paced environment

To Apply:

Please submit resume and cover letter including why you would be a good fit. 

Life at BuzzFeed

BuzzFeed strongly believes that the more diverse our team, the better our work will be. BuzzFeed is committed to equal opportunity employment and celebrates inclusion in all circumstances. As a BuzzFeed employee, you can expect:

• A supportive, inclusive atmosphere on a team that values your contributions

• Opportunities for growth and development via work experience and offerings from our in-house Learning Team

• Employee resource groups, frequent in-office events, volunteer opportunities, and more

• An attractive compensation package, including salary and equity

• A generous and well-rounded benefits program featuring PTO and unlimited sick time, comprehensive medical benefits, a family leave policy, access to mental health platforms, retirement plans, gym and wellness discounts, and much more

• No shortage of snacks, catered lunches, beverages, birthday treats... even leftovers from the Tasty kitchens in LA and NYC!

BuzzFeed is the leading independent digital media and tech company delivering news and entertainment content to a global audience. We have offices in 19 cities around the world and more than 1500 employees including reporters, video producers, data scientists, engineers, brand strategists, and more. We value a culture of experimentation, teamwork, equality, humble confidence, and hard work (fused with fun). At BuzzFeed, you’ll work with inspiring colleagues to build tools and create content that helps connect people all over the world.