Ads Measurement Lead, Emerging Verticals (NY)
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Ads Measurement Lead you will design and execute empirical research to help a variety of Advertising Partners understand and improve the effectiveness of their advertising on Pinterest. This research will include both analyses for individual clients and to inform the industry as a whole. The candidate will also use learnings from this work to influence Pinterest’s internal measurement product and ad product roadmap.
What you’ll do:
- Conduct in-depth standard and custom research studies for Pinterest’s partners that analyze advertising effectiveness via a combination of internal and external measurement tools
- Develop research to understand the relative impact of different marketing strategies on Pinterest
- Communicate complex results back to non-technical client audience and influence client measurement thinking
- Work closely with our Account Managers, Partner Managers to deliver measurement-based recommendations to our Partners for future campaigns
- Partner closely with our Sales Managers to identify most impactful ways for measurement to help drive revenue
- Serve as the day-to-day contact for key strategic advertiser relationships as they pertain to measurement
What we’re looking for:
- 3+ years of digital ads measurement experience
- Expertise with both Brand Lift and Direct Response ads measurement methodologies
- Experience working directly with Partners to develop campaign measurement strategies
- Strong analytical and storytelling skills, at ease working with spreadsheets and multiple sources of data to turn numbers into actionable insights
- Ability to work cross-functionally with sales teams, product teams and other members of the Ads Measurement team
- Experience with SQL is a plus
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