Analyst, Acquisition Marketing

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WHAT WE DO

Bombfell is an online personal styling service for men and one of the fastest-growing startups in the country. In 2017, we were included in the Inc. 5000 list for fastest-growing companies (#218). We're building a powerful, entirely personalized retail experience that enables men to buy their clothing with confidence.

Featured in such prominent publications as the New York Times, TIME, Business Insider, Wall Street Journal, TechCrunch and Vogue, Bombfell is backed by world-class investors with deep e-commerce experience. 

HOW WE DO

We pride ourselves on blending best-in-class tech with expert styling and have attracted an extraordinarily well-rounded team of both technical and creative talent.

We've entered hyper-growth stage and are scaling our team to make a dent in the e-commerce universe. 

We've got a close-knit culture that prioritizes results, self-motivation, a diversity of viewpoints and open communication. We treasure humility and foster camaraderie. We've got engineers, fashionistas, marketers and ops all under one roof in an open floor plan. 

We eat lunch together every day, have team-building exercises and dismissively snipe about each other in our Game of Thrones fantasy league.

YOU:

You’re a detail-oriented acquisition specialist with 1+ years of paid acquisition experience and a successful track record executing digital advertising campaigns across paid social and search. You’re a get-your-hands-dirty operator obsessed with delivering measurable results who thrives in data analysis, optimization techniques and organization.

You have hands-on experience developing, planning, launching and analyzing digital customer acquisition campaigns. You relish the direct, observable feedback of DR channels and love pulling the knobs and levers of digital marketing. Your favorite shape is a marketing funnel and you possess a strong grasp of concepts like CTR, CPA, CPC, CVR and CPM.

You’re curious about new ways to reach prospective customers and like keeping up with industry trends to see if you can incorporate them into your own strategies. You possess strong marketing instincts and look to confirm your instincts with data. You love diving in the weeds executing campaigns and nerding out in Excel, but you also enjoy taking a step back to consider high-level marketing strategy.

THE ROLE:

This is an extremely entrepreneurial position in a flat organization. As one of the core foundational members of the Marketing team, you’ll report to the Senior Manager, Acquisition Marketing and Retention and be charged with growing Bombfell’s member base through high performance digital marketing programs.

You’ll optimize and scale member acquisition efforts on our existing channels including paid social, search, and affiliate. You’ll be expected to roll up your sleeves to execute, plan and optimize our channels.

RESPONSIBILITIES:

Own digital marketing efforts across multiple channels like paid social, search, affiliate, and more.

Manage closely to specific channel budgets and performance targets, ensuring accuracy and adherence to financial guidelines.

Analyze campaign data and continuously optimize and improve campaign performance.

Work directly within ad platforms like Facebook, AdWords, and more while testing and optimizing campaigns to drive performance improvements and unlock new acquisition volume.

Use marketing performance data to produce creative learnings and inform the creative development of testable new concepts.

Stay up to date on ad product updates as they roll out.

Partner with the creative, product and customer experience teams to ensure a unified voice across all customer touchpoints.

REQUIREMENTS:

1+ years of paid customer acquisition experience (preferably at a digital-first consumer-facing brand or agency) or equivalent experience in analytical/strategic roles in management consulting, investment banking, business intelligence or finance.

Fluency in Facebook Ads Manager / Power Editor or a related FMP.

Fluency in Microsoft Excel/Google Sheets.Strong proficiency in AdWords (bonus points for Bing).

Experience in affiliate a plus.

Experience developing, planning and executing digital customer acquisition campaigns along with end-to-end reporting performance.

Track record of using data to form insights and test hypotheses and deploying these learnings to produce material business wins.

Passionate about numbers with strong analytic skills; you’re all about dashboards, weekly reports, and data visualizations.

A/B testing and optimization mindset.

Demonstrated experience interpreting results and applying findings to a business setting.

Driven and ambitious; you’re someone who finds satisfaction in setting and achieving aggressive personal and business goals.

You’re naturally curious and are driven to find creative solutions that others haven’t considered.

Exceptional organizational skills and an extraordinary attention to detail.

Ability to project manage/prioritize multiple projects simultaneously.

Self-starter who can power through ambiguity and thrives in a fast-paced, dynamic start-up environment.

Shared commitment to our core values: Substance, Open Communication, Accountability, Attitude and Respectfulness.

PERKS:

Health Insurance, dental/vision plus disability insurance

Lunch provided every dayCommuter Benefits: $125 monthly allowance

Quarterly clothing allowance, plus the ability to purchase at wholesale pricing

Free snacks and board games

Lots of free smiles from your co-workers

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Location

575 8th Ave, New York, NY 10018

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