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Audible
We Unleash The Power of The Spoken Word
Newark, NJ

Associate Director, Marketing Operations Segmentation at Audible (Greater NYC Area, NY)

| Greater NYC Area
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Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THIS ROLE
The Audible Marketing Operations team is looking for a sharp, technically capable and data-focused Associate Director to help drive customer segmentation efforts and to power actionable insights to optimize audience strategy and performance of outbound campaigns. This role will have the opportunity to shape innovative customer-focused programs designed to deepen member relationships and enhance acquisition efforts. You must be a creative problem solver who can partner closely with business owners to support a customer-focused marketing strategy, and who can provide data-driven insights into campaign performance and channel health metrics.
As an Associate Director, Marketing Operations Segmentation, you will...
  • Support Marketing and other stakeholder teams with sophisticated campaign targeting and segmentation capabilities (including support for Audible teams in global marketplaces).
  • Develop and maintain segmentation for automated customer lifecycle programs (acquisition, new member onboarding, retention, etc.).
  • Utilize A/B and multivariate testing in all new and high-priority campaigns; bring a test-and-learn approach that ensures continual optimization of campaign performance.
  • Ensure audience segmentation supports testing strategies that allow for accurate measurement of campaign performance.
  • Partner with Marketing and Business Intelligence stakeholders to assess campaign performance and make recommendations for optimizing future efforts.
  • Build and maintain reports and dashboards on email/push channel performance and database health metrics.
  • Collaborate with Product and Tech teams on roadmap to further develop our marketing tool suite and to improve our automation and personalization capabilities.
  • Partner with Tech and Data Engineering teams on data integration initiatives in support of new targeting and segmentation capabilities (and to diagnose and drive resolution of technical issues relating to customer targeting and data hygiene).

Basic Qualifications
  • 5+ years in CRM, Database or Marketing Analytics roles.
  • Advanced knowledge of SQL.
  • Experience supporting outbound marketing teams, generating audiences for email, mobile push, and direct mail campaigns and ensuring segmentation supports campaign testing strategies (e.g., proper sampling techniques and sizing of treatment and control groups).
  • Experience creating segments in support of multi-channel campaigns and automated customer journeys.
  • Experience with Tableau or other data visualization tools.
  • Familiar with customer attributes and outbound campaign data (email, mobile push channels).
  • Bachelor's degree in Business, Marketing, Computer Science, Engineering or a related field of study.

Preferred Qualifications
  • Experience with AWS Redshift.
  • Technically capable with excellent verbal and written communication skills.
  • Strong analytical capability and a solid understanding of campaign performance and channel health metrics.
  • Proficient knowledge of MS Office applications (esp. Excel and PowerPoint).
  • Experience working in Jira or similar workflow management software.
  • Knowledge of email and mobile push marketing best practices.
  • Familiarity with statistical modeling and associated tools/programs.
  • Familiarity with email/push testing and optimization platforms (Movable Ink, Persado).
  • E-commerce experience (including prior experience with membership- or subscription-based businesses in a B2B or B2C industry.

ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.
Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
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Where we are

Our Story Starts at our Global Headquarters in Newark Since moving our headquarters to Newark, New Jersey in 2007, we’ve fallen more in love with our thriving and inspiring neighborhood. Just a quick walk to Newark’s cultural district and a short ride to New York City.

Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SqlLanguages
    • SwiftLanguages
    • TypeScriptLanguages
    • AWSLanguages
    • jQueryLibraries
    • jQuery UILibraries
    • ReactLibraries
    • Node.jsFrameworks
    • SpringFrameworks
    • DynamoDBDatabases
    • Amazon RDSDatabases
    • Amazon RedshiftDatabases
    • Amazon ElastiCacheDatabases
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What are Audible Perks + Benefits

Audible Benefits Overview

We offer a wide range of exciting benefits for our employees; some vary depending on our locations. Please visit our careers site at www.audiblecareers.com for a more detailed benefits information.

Culture
Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
[email protected] (our Black Employee Network), AudiblePRIDE, [email protected], [email protected], Women In [email protected], and [email protected]
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Pet Insurance
Wellness Programs
Onsite Gym
Team workouts
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Child Care Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Adoption Assistance
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Sabbatical
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Parking
Recreational Clubs
Relocation Assistance
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications

An Insider's view of Audible

What are some social events your company does?

Volunteering regularly is organic. It’s gratifying to help create opportunities for others and to know I share that common interest with the people I work with every day. I say it all the time, but it’s why I really love working here. Audible fosters and encourages contributing meaning beyond my day-to-day work. It’s in our company’s DNA.

Eliot

Senior Director, Tech Program Management

What projects are you most excited about?

We’re able to harness market-leading tools and datasets while benefiting from the employee experience made possible by Audible’s distinctive culture. To be able to employ cutting-edge machine learning technology with a mission is really unique. It’s a playground for us! Every day is a pretty unique opportunity; it doesn't happen everywhere.

Jiun

Director, Data Science

How has your career grown since starting at the company?

There is constant learning. Even with being here for 15 years, I’ve never felt bored, even for a single day. Every day I’m learning something new that keeps me going. I’ve been on the iOS team, Android team, the services side and now I’m leading the content publishing team. So, it’s end to end and always an opportunity to learn and grow.

Sailaja

Senior Director, Software Development

What unique initiatives do you have that encourage innovation?

A collaborative culture like ours fosters productive conversations that enable our team to deliver new ideas faster. We go into meetings and have healthy debates with diverse, and sometimes strong, opinions. But we always think about what's right for the customer. Experimentation is critical. We have to move, fail, and innovate fast.

Sureshmi

VP, Product Management

How does the company support your career growth?

I’ve seen a lot of my colleagues shift from different roles within QA. Audible provides incredible opportunities for engineers to grow their skills, from soft skills through training to grow professionally. A lot of opportunities exist, and our mentorship program has really facilitated that.

Dillon

Sr Quality Assurance Engineer II

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