Overview

The Audience Development Manager is responsible for developing, aligning and improving traffice partners relationships with MSN, Yahoo,  AOL and other partners and for day-to-day oversight of the Social media and Community (blog network) managers.  The ideal candidate will have experience in business development,  marketing,  and editorial management.
 

Responsibilities

• Act as the frontline brand manager for Daily Meal editorial product by interacting with established content partners (including daily pitching of forthcoming content) and developing new partnerships
• Establish new and maintain existing relationships with influencers
• Communicate audience sentiment and responses to appropriate management and editorial staff
• Work closely with sales and marketing team to execute projects and campaigns for key clients,  and proactively communicate "audience story" to advertising sales department and all employes
• Work closley with editorial staff to optimize content for syndication partners,  and manage Social Media and Community (blog network) managers
• Monitor and analyze traffic activities to determine what does and doesn't work
• Track ROI on all campaigns using varaious analytical tools, such as Google Analytics, ChartBeat, etc.
• Stay ahead of the curve on industry and social media trends and opportunities and represent the company internally and externally on key industry committees and at key industry events

Qualifications

• 1-2 years of digital marketing, digitial editorial creation, or social media experience at a digital media company
• Excellent written and verbal communication and presenation skills
• Experience in multiplatform content extenstions and original content production
• Familiarity with digital analytics and tools such as Omniuture,  CornScore,  Google Analystics,  and Facebook Insights
• Experience managing teams,  mentoring,  and providing creative guidance