About ClassPass

Our mission is to inspire people everywhere to live fuller, happier, and more active lives. That’s why we created ClassPass: a monthly membership that gives customers access to boutique fitness classes across a wide network of studios in 49 cities.

Our culture isn’t your typical fast-growing startup. We deeply value diversity and personal growth. We take pride in providing a supportive environment that encourages you to achieve your own goals in life. Positivity is at our core and we’re sure that you'll feel that from the moment you step into our office.

About the Role

In this role, you will be responsible for owning the entire marketing funnel for the B2B side of our marketplace - from lead generation to product marketing to lifecycle management. Your role will be to seek innovative ways to increase our inbound sales funnel, nurture sales leads and engage with our over 8K+ existing studio partners across the US and abroad. You will be expected to test and develop new campaigns and channel marketing strategies, and will ultimately be responsible for helping boost sales efforts and contribute to our long-term business growth.

Further, you will help ensure all partners on the platform have access to the information and communications they need to continue to perform well on the ClassPass platform. You will help drive up engagement of our ClassPass B2B tools and help continue to develop ClassPass as a thought leader in the boutique fitness space.

About You

You are goals-oriented, metrics-driven and love sales and marketing - particularly for SMBs. You are scrappy and innovative and take a “test and learn” approach to all your marketing strategies. You consider yourself a balance of the right-brain and left-brain - developing messaging and copy with ease and analyzing data like a pro. To be successful in this role, you should have previous experience developing B2B leads from email/social media/ website/ events and enjoy working in a fast-paced startup environment. You will be responsible for increasing sales and marketing KPIs including increasing leads that come in through inbound funnel while maintaining or increasing close rates.

Responsibilities

• Drive strategy and messaging for all facets of B2B marketing funnel from lead generation to lifecycle management to product marketing

• Design and test metric-driven and lead generation programs and campaigns to drive new leads, qualify prospects, and increase the overall inbound sales funnel

• Develop studio personas and cohort-driven messaging and analyses

• Work with our Sales Ops team to create dashboards to understand how our inbound marketing activity translates into customers

• Manage email campaign strategies, templates, content, lists, creative, target sites and development of incentives

• Develop a strong marketing automation plan to help the lead nurturing process through email, content and social channels

• Partner with the sales and account management teams to enable better conversations with prospects and existing customers

• Oversee all product marketing and lifecycle communications for existing partners

• Help drive up engagement/usage of all ClassPass B2B products and tools

• Manage systems integration for a potential restructuring of the email architecture at ClassPass

Qualifications

• 3-5 years of channel marketing experience in a B2B environment

• Knowledgeable and experienced in marketing automation system Hubspot and CRM platform SalesForce

• Experienced with HTML and CSS for email and landing pages

• Skilled in analyzing and reporting marketing campaign results

• Metrics orientation and proven track record of achievement

• Excellent communication skills, both written and verbal

• Bachelor degree or higher