ClassPass is seeking a Director of Performance Marketing who is creative, data-driven and results-oriented. The ideal candidate is collaborative and a strong communicator. The Director of Performance marketing will lead and team of channel managers and develop the multi-quarter strategy to grow the ClassPass business through paid marketing. This role will be responsible for all ClassPass business lines including the main studio fitness business and new and growing businesses like ClassPass Live, ClassPass GO, Gym, Wellness, Corporate and more. The candidate should be a performance marketing expert with a deep passion for both marketing strategy and the ClassPass brand.

Responsibilities

• Plan: Develop the long-term performance marketing strategy for ClassPass identifying the largest areas of opportunity and focus
• Lead: Manage a team of high performing specialists and partner with the external agencies needed to achieve our objectives while ensuring quality, efficiency, and accountability
• Optimize: Continuously improve the efficiency of our budgets while expanding our coverage outside of our existing target demo
• Tracking & Reporting: Evolve our attribution methodology and provide visibility and accountability into marketing performance
• Testing: Design and launch testing strategies across channels and audiences
• Technology & Innovation: Ensure the implementation of the right tools to support continuous customer growth.

Requirements:

• 10+ years experience working in digital marketing, acquisition marketing, and media buying
• Detailed understanding of multiple paid marketing channels
• Experience effectively building and leading teams as well as managing agencies and vendors
• Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience
• A proven track record of converting marketing plans into measurable results with specific KPI’s
• Enthusiastic self-starter with a willingness to be both strategic and hands-on
• Flexible cross-functional team player comfortable with a fast-paced, evolving environment