ClassPass is seeking a Sr. Retention Marketing Manager who is creative, data-driven and results-oriented. The ideal candidate is a collaborative and strong communicator. The candidate should be a CRM marketing expert with a deep passion for both customer relationship management and the ClassPass brand.

Responsibilities

• Plan: Develop the long-term retention marketing strategy for ClassPass identifying the largest areas of opportunity and focus
• Manage: Partner with the internal teams needed to achieve our objectives while ensuring quality, efficiency, and accountability
• Build: Develop and launch the campaigns needed to increase retention and lifetime value across the ClassPass customer base across all available channels
• Optimize: Continuously improve the efficiency of new and existing campaigns
• Tracking & Reporting: Provide visibility and accountability into campaign and user segment performance, working closely with analytics
• Testing: Design and launch testing strategies across channels and messaging
• Technology & Innovation: Ensure the implementation and utilization of the right tools to continuously improve retention.

Requirements:

• 7-10 years experience working hands-on with search marketing and exposure to both SEO and SEM
• Detailed understanding of paid search bidding and keyword strategies and/or link-building and traffic acquisition
• Experience effectively managing multiple agencies and vendors
• Experience with landing page and conversion optimization from search
• Experience or aptitude for leading teams to results
• Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience
• A proven track record of converting marketing plans into measurable results with specific KPI’s
• An enthusiastic self-starter with a willingness to be both strategic and hands-on
• Flexible cross-functional team player comfortable with a fast-paced, evolving environment