Brand Marketing Lead

| Greater NYC Area
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About Orchard

Orchard is radically simplifying the way people buy and sell their homes. For the average American, the home purchase and sale process takes months, creates anxiety, and is filled with uncertainty and hassle. Orchard has reimagined the end-to-end experience of buying and selling, from innovative home search tools to find the perfect home to the ability to buy a new home before selling your current one. Orchard customers manage the entire experience through a personalized online dashboard, while also getting the support of best-in-class Orchard real estate agents. 

Headquartered in New York City and with offices in Austin, Denver and Atlanta, Orchard has over 200 employees and has grown 10x year over year. We have raised over $130 million in equity financing from top-tier investors including Revolution, Firstmark, Accomplice, Navitas and Juxtapose. Our investors have also backed the likes of Pinterest, AirBnb, Shopify and Sweetgreen.

About the Role

Orchard is looking for a Brand Marketing Lead who will help us tell our brand story in order to drive awareness and build trust and affinity with homeowners. As Orchard’s first dedicated brand marketing hire, you will wear many hats and be responsible for both driving strategy and helping execute on key projects. The ideal candidate has hands-on experience at a startup or fast-growing company bringing projects from ideation to execution. 

This role is a full time role that will report into the Director of Brand & Product Marketing and be based out of our growing New York City office.

What You’ll Do Here

  • Build out Orchard’s organic social media strategy, with an emphasis on Instagram and Facebook. Manage day-to-day posting on social and develop, measure and report on core KPIs 
  • Develop and leverage video content to drive awareness and customer acquisition (testimonials, UGC from customers, company overview video)
  • Enhance the offline customer experience through surprise and delight moments (i.e. during our customers’ move-in experience or at closing)
  • Ensure brand positioning and nomenclature is consistent across the customer experience
  • Partner with growth marketing to ensure consistent brand messaging across all of our channels
  • Monitor Orchard’s brand awareness across our markets 
  • Identify ways to bring our brand to life not just for customers but also for potential hires

We’d Love to Hear From You if You Have:

  • 4+ years of experience in brand marketing or other relevant experience at a fast-growing B2C company 
  • Has managed social channels for a growing brand, setting and tracking KPIs
  • Thrives in a brainstorm session, loves creative thinking and problem solving 
  • Possesses a customer first mentality, and is constantly thinking about how to create raving fans 
  • Has strong written and verbal communication skills and excels at cross-functional collaboration
  • Can effectively manage multiple projects and timelines
  • Exhibits a bias for action with a desire to make an impact every single day
  • Low ego

Why Orchard
We're proud to be recognized by Inc. Magazine, Fast Company and Forbes as one of the best workplaces of 2020. We also have a 4.9 Glassdoor rating! Orchard is building the first one-stop-shop in real estate and we’re bringing together the most innovative professionals across real estate, business, marketing, technology and design. We also have some pretty great perks:

  • Equity participation
  • Flexible PTO
  • Up to 18 weeks of paid family leave
  • Employee discount on Orchard’s services

Orchard is proud to be an equal opportunity employer. We provide employment opportunities without regard to age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, veteran status, or any other protected status in accordance with applicable law.

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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple
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An Insider's view of Orchard

How does your team reward individual success?

We recognize employees in a variety of ways on a regular basis. At Orchard feedback is a gift and every employee truly lives out our company values. Our team makes a point to shout out individual successes in our #shoutouts channel in Slack and every month during Town Hall. Not an ounce of hard work goes unnoticed!!

Leah

Executive Assistant

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

How do your team's ideas influence the company's direction?

At Orchard, our mission is to provide the most stress-free, fair and simple way to buy a home. The Investments team that I lead contributes to this mission by providing a fair market value estimation for our customers’ homes. Our approach integrates human judgement alongside an internal valuation algorithm to price every home.

Ray

Investments Manager

What are Orchard Perks + Benefits

Culture
Partners with Nonprofits
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Unconscious bias training
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Professional Development Benefits
Diversity Program
Lunch and learns
Promote from within
Time allotted for learning
Paid industry certifications
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