Brand Marketing Manager at Orchard

| Greater NYC Area
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The Company

Orchard is transforming the way people buy and sell their homes. Simplifying it, to the way it should have always been; fair and true to market, straightforward, easy. Every year in the U.S., $1.5 trillion of single family residences transact, generating over $120 billion of fees in a process that has changed little in decades. For the average American, the home purchase and sale process takes months, creates anxiety and is filled with uncertainty and hassle. 

Orchard offers a modern alternative, making one of life's biggest decisions -- the sale and purchase of a home –stress free, fair and simple.

Orchard launched in 2017 and was previously known as Perch. The company is headquartered in New York City, has 200 employees and has grown 10x year over year. We have raised over $300 million in financing from top tier investors including: Firstmark, Accomplice, Navitas and Juxtapose

The Role

The Brand Marketing Manager will help Orchard build a high NPS brand with loyal, raving fans. You will work closely with the marketing and design teams to create campaigns that inspire and delight home buyers, while highlighting Orchard’s core value props. The ideal candidate has hands-on experience at a startup or fast-growing company bringing projects from ideation to execution. This role reports to the Director of Brand & Product Marketing.

As Brand Marketing Manager, you will:

  • Collaborate with design and marketing teams to create seasonal marketing campaigns to drive traffic and awareness for Orchard
  • Build out Orchard’s social media strategy, with an emphasis on Instagram and Facebook. Manage day-to-day posting on social and develop, measure and report on core KPIs 
  • Enhance the offline customer experience through surprise and delight moments (i.e. during our customers’ move-in experience or at closing)
  • Work with field marketers and Home Advisors to strategize and execute on events in Orchard’s markets
  • Partner with sales team to create educational materials for customers
  • Ensure brand positioning and nomenclature is consistent across the customer experience
  • Monitor Orchard’s brand awareness across our markets 
  • Identify ways to bring our brand to life not just for customers but also for potential hires

The right candidate:

  • Has 2-4 years of brand marketing or other relevant experience at a fast-growing B2C company 
  • Thrives in a brainstorm session, loves creative thinking and problem solving 
  • Possesses a customer first mentality, and is constantly thinking about how to create raving fans 
  • Has strong written and verbal communication skills and excels at cross-functional collaboration
  • Scrappy and able to effectively manage multiple projects and timelines
  • Exhibits a bias for action with a desire to make an impact every single day
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Technology we use

  • Engineering
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • PandasLibraries
    • scikit-learnLibraries
    • AngularJSFrameworks
    • TensorFlowFrameworks
    • BottleFrameworks
    • PostgreSQLDatabases

Location

31 West 27th St, New York, NY 10001
Orchard: Come With Sleeves Rolled Up, Ready To Make Real Estate Simple
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An Insider's view of Orchard

What kinds of technical challenges do you and your team face?

Each home is unique and comes with its own challenges and surprises. Even though our team has been through hundreds of transactions, we're always learning, growing, and improving our process with each home we acquire. On the engineering side, that means never being satisfied and constantly pushing ourselves to iterate quickly and deliver quality.

Toni

Engineering

What makes someone successful on your team?

Curiosity, scrappiness, and a sense of urgency. We move quickly to accomplish our goals, but leave time and space to think outside the box. All of our functional areas work together to build an exceptional brand, product, and customer experience, so communication and collaboration are key skills as well.

Steph

Marketing

What is your vision for the company?

We're looking to make buying and selling a home as easy as trading in a car. We believe that through technology, human-centered design, and exceptional operations we can remove the friction from the biggest financial transaction of our customers' lives. As a team, we get to make real progress towards achieving this vision every day.

Phil

Growth & CX

What are some social events your company does?

Our culture committee really enjoys planning the monthly happy hours in the office. We have different cocktails, beer and yummy foods from some of our favorite restaurants! It's a great way for everyone to sit back and catch up with each other. As our team grows, we’re looking forward to planning more outings, like our upcoming bowling competition!

Miller

People Ops

What are Orchard Perks + Benefits

Culture
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Stocked Kitchen
Some Meals Provided
Happy Hours
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