Brand Strategist

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Brex is revolutionizing financial services for businesses, starting with corporate cards for startups. We are building the product from first principles, enabling us to have unparalleled features and a seamless, modern experience for our customers. With backing from top venture firms and industry veterans such as Peter Thiel and Max Levchin, Brex is one of the fastest-growing startups to date, and we’re looking for someone to help scale the company with incredible people across the board.

Based in San Francisco, New York City, Salt Lake City, and Vancouver, our team is committed to creating a driven and diverse company with ambitious people from wide-ranging backgrounds. We are looking for people with a strong sense for exceptional products, a keen eye to detail, and comfort learning new technologies. Most importantly, we’re looking for people who are enthusiastic about working with a variety of backgrounds, roles, and needs.

The Role

As a Brand Strategist at Brex, you’ll be essential in bringing the Brex brand to life, shaping and maintaining our personality and tone of voice across our digital brand and marketing. You're a strategist and a writer who can craft compelling stories that attract, engage, and activate audiences.

This role balances creative, analytical, and strategic thinking, conducting rigorous analysis and market research to understand customer behavior, and using that information to develop marketing strategies and copywriting that raises brand awareness, drives customer growth, and improves Brex’s brand positioning. 

Your responsibilities include analyzing consumer insights, crafting plans for our creative team, and developing guidelines to promote our company across various channels. With a strong grasp on brand and UX copywriting, you’ll write marketing email campaigns, paid ads, social campaigns, sales collateral and one-pagers, as well as work across larger quarterly projects like creative ad campaigns. The ideal candidate will be comfortable working in a collaborative environment, using data to make marketing decisions and back their strategy. You’ll report to the Director of Brand, working closely with Brand Designers and the broader Marketing team.

What You’ll Do

  • Develop brand stories and strategies, combining analytical and creative elements to position the brand competitively and build market share
  • Develop and write various types of brand and marketing content, including ad copy, website copy, one-pagers, presentations, emails, and more
  • Review, edit, and improve content written by others
  • Prepare brand strategy documents and provide guidelines to various departments to ensure consistency, especially product/UX copywriting, sales and support communications 
  • Exercise expertise in Brex’s value prop and detailed product offerings

What We Value

  • College graduate with a 4-year degree required
  • 5+ years’ brand marketing, product marketing, copywriting, or content writing experience, preferably within a marketing team and B2B tech
  • Extremely high level of English language skills with an obsessive attention to detail, including flawless grammar and spelling
  • Demonstrated proficiency in UX copywriting principles
  • Demonstrated success creating content for different channels and formats, including advertising, emails, and marketing collateral (please include a link to your portfolio)
  • Ambitious self-starter with exceptional organizational and communication skills who can drive projects from creative conception to execution and follow-up

 Please submit a portfolio link for review upon applying!  

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