Brand Strategy Lead

Sorry, this job was removed at 4:09 p.m. (EST) on Wednesday, April 1, 2020
Find out who's hiring in Greater NYC Area.
See all Marketing jobs in Greater NYC Area
Apply
By clicking Apply Now you agree to share your profile information with the hiring company.

GET TO KNOW US

We are on a mission to defeat inactivity! Gympass is a discovery platform that empowers companies to engage their workforce in physical activity by providing access to the largest global network of workout facilities. With a single monthly membership, companies can help employees find their perfect fit among 800 different activities at over 50,000 fitness facilities across US, Europe, and Latin America. We increase the number of people exercising every day, helping them to become active and reach their goals. Let's help people get there together!

WHAT MAKES A GYMPASSER?

We are passionate about our mission! Whatever your job title is, here you can make a global impact and change people’s lives. At Gympass, we collaborate, set high achievable goal expectations and focus on the end result. It's a challenging, evolving environment that allows you to learn and grow. You will face a disruptive and emerging business model that will push you in several areas, with no boundaries for creation and collaboration.

THE OPPORTUNITY

We are hiring a Brand Strategy Lead on our Global Branding team in New York! 

YOUR IMPACT

  • Build thriving and remarkable brand narratives for the US market, aligning with global brand initiatives aiming for creative excellence and deep consumer understanding using a data driven mindset 
  • Be a content and culture junkie. Music. Sports. Fashion. Art. Technology. Movies. TV. Celeb news. All of it. See things before everybody else and supply cultural references galore
  • Build high-quality creative concepts and presentations, and pitch them to cross-functional partners and core stakeholders, to get people excited about ideas, innovation, and new ways to think about creativity and storytelling
  • Lead the thought process with agency partners in all aspects of the program; initial briefing, big idea, creative landing, production, broadcast, pushing back in what you feel it won't work and always pushing towards excellence
  • Harness results balancing underlying business strategy and creative concepts
  • Be a media-agnostic thinker who can create for any space and any audience. The world is truly your canvas to use your passion for developing branded content

WHO YOU ARE

  • A creative thought leader, insight hunter, and brand strategist with 8+ years experience in marketing, preferably in a strategic or creative role
  • Track record of solving complex challenges in a creative and effective way, always aiming for local relevance
  • Experienced in overseeing multiple creative partners (ad, social, design, brand experience agencies, production houses etc) and leading the relationship from briefing to execution
  • Culturally savvy with a deep interest in content and consumer behavior, knowing how to move brand levers such as influencers/partnerships/paid media/owned channels/etc. to create brand defining moments
  • Well versed in insights and cultural trends from different targets, cultures, and countries, knowing how to execute on a regional scale

WHAT WE OFFER YOU

We're a wellness company that is committed to the health and well-being of our employees. Our benefits include:

WELLNESS: health, dental and life insurance 

GYMPASS DISCOUNT: We believe in our mission and encourage our employees and their families to find their passion too. 

PAID TIME OFF: We know how important it is that our employees take time away from work to recharge. Competitive PTO starting on Day 1 and floating holiday in addition to 9 company-observed holidays

PAID PARENTAL LEAVE: Welcoming a new child is one of the most special moments in your life and we want our employees to take the time to be present and enjoy their growing family. 100% paid parental leave of 12 weeks to all new parents, of both biological and adopted children, regardless of gender and parent's relationship with the co-parent

CAREER GROWTH: Outstanding opportunities for personal and career growth. That means we maintain a growth mindset in everything we do and invest deeply in employee development. 

EDUCATION REIMBURSEMENT: We’ll support your efforts to continue your education.

CULTURE: An exciting and supportive atmosphere with ambitious people from around the world! 

And to get a glimpse of Life at Gympass...Check out our new Instagram account! @gympasscareers

Gympass is an Equal Opportunity Employer. We don’t discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided on the basis of qualifications, merit, and business need.

Read Full Job Description
Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.

Location

Our NYC HQ is in a trendy area with lots of shopping, restaurants, and fitness facilities. We also have offices across the US, Europe, and LATAM.

Similar Jobs

Apply Now
By clicking Apply Now you agree to share your profile information with the hiring company.
Learn more about GympassFind similar jobs