MLB’s New Media and Content Marketing team is looking for a TikTok-obsessed candidate with a strong understanding of baseball, digital and pop culture trends. Bilingual in both English and Spanish is a plus. Baseball or softball experience is a plus.

Responsibilities:

• Create fun, viral-worthy, and trendy content relevant to TikTok each day for MLB, Cut4 and other accounts that will be launched in the future
• Conceptualize, write, produce and star in original content specifically for TikTok on a daily basis
• Constantly follow top trends and manage a calendar for creating relevant TikToks with MLB players
• Engage with TikTok audience in the comment section 
• Figure out the best ways to integrate daily baseball action into effective TikTok content
• Constantly pitch new ways to be ahead of the curve on the app among both sports accounts and brands
• Be extremely familiar with the baseball and softball TikTok community and create content with that community throughout the season
• On-camera work for multiple accounts

Requirements:

• Strong understanding of baseball and our players

• Expert of TikTok and short-form video content

• Must know how to create content through the TikTok app, what memes and sounds are relevant to the platform

• Ability to implement marketing strategies, insights and goals in creative content 

• Knowledge of Adobe Creative Suite (Photoshop, Premiere, etc.) is a plus

• Previous video editing experience recommended

• Strong understanding of overall social media landscape and how TikTok comes into play for MLB’s social media strategy and goals

• Willingness to work nights and weekends 

Submission requests:

• Cover letter

• Link to portfolio or examples of digital content you’ve created in past

• Send us a few links to your favorite TikTok memes and let us know how you think MLB could incorporate them to our own page