Coordinator, New Media & TikTok at Major League Baseball

| Greater NYC Area
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MLB’s New Media and Content Marketing team is looking for a TikTok-obsessed candidate with a strong understanding of baseball, digital and pop culture trends. Bilingual in both English and Spanish is a plus. Baseball or softball experience is a plus.


  • Create fun, viral-worthy, and trendy content relevant to TikTok each day for MLB, Cut4 and other accounts that will be launched in the future
  • Conceptualize, write, produce and star in original content specifically for TikTok on a daily basis
  • Constantly follow top trends and manage a calendar for creating relevant TikToks with MLB players
  • Engage with TikTok audience in the comment section 
  • Figure out the best ways to integrate daily baseball action into effective TikTok content
  • Constantly pitch new ways to be ahead of the curve on the app among both sports accounts and brands
  • Be extremely familiar with the baseball and softball TikTok community and create content with that community throughout the season
  • On-camera work for multiple accounts


  • Strong understanding of baseball and our players

  • Expert of TikTok and short-form video content

  • Must know how to create content through the TikTok app, what memes and sounds are relevant to the platform

  • Ability to implement marketing strategies, insights and goals in creative content 

  • Knowledge of Adobe Creative Suite (Photoshop, Premiere, etc.) is a plus

  • Previous video editing experience recommended

  • Strong understanding of overall social media landscape and how TikTok comes into play for MLB’s social media strategy and goals

  • Willingness to work nights and weekends 

Submission requests:

  • Cover letter

  • Link to portfolio or examples of digital content you’ve created in past

  • Send us a few links to your favorite TikTok memes and let us know how you think MLB could incorporate them to our own page

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Technology we use

  • Engineering
    • JavaLanguages
    • JavascriptLanguages
    • KotlinLanguages
    • PythonLanguages
    • SwiftLanguages
    • ReactLibraries
    • ReduxLibraries
    • SpringFrameworks
    • TensorFlowFrameworks
    • PostgreSQLDatabases
    • RedisDatabases


Located in midtown west Manhattan across from Radio City Music Hall provides easy commuter access. Great restaurants in heart of NYC, let's go!

What are Major League Baseball Perks + Benefits

Major League Baseball Benefits Overview

We know that our employees' performance is directly related the environment that they're in. That's why at MLB, we provide exceptional Medical, Dental and Vision Coverage - premiums 100 percent employer covered - so you can focus on being your best.

Volunteer in local community
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Someone's primary function is managing the company’s diversity and inclusion initiatives
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Vision plan has only a $10 co-pay for annual eye exams and maximum out of pocket cost of $25 for glasses and/or contact lens.
Health Insurance Benefits
Health insurance policy covers 100% of premiums, with no deductible and minimum co-pays when in-network.
Life Insurance
Life insurance is equal to 3 times an employee's annual salary. Premiums 100% employer covered.
Retirement & Stock Options Benefits
Automatic annual employer contribution to 401(k)!
Performance Bonus
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
We provide up to 4 weeks of parental leave for the primary caretaker.
Family Medical Leave
Company sponsored family events
We often sponsor family oriented events!
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Company Outings
We typically host company outings Quarterly.
Stocked Kitchen
Happy Hours
Recreational Clubs
Relocation Assistance
Professional Development Benefits
Job Training & Conferences
Tuition Reimbursement
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Our mentorship program includes Career mentoring.
Continuing Education stipend
Time allotted for learning
Online course subscriptions available
Customized development tracks
Paid industry certifications
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