JOIN YOUSICIAN
At Yousician, our job is to reimagine music education, so everyone can play. We’ve built an amazing team of creative, passionate, and independent people, all working together to help millions of musicians learn, play, reach their goals, and have fun. If this sounds like the right mission for you, you’re in the right place!

WHY YOU SHOULD APPLY
We are growing our world-class marketing team and are looking for a CRM & Lifecycle Marketing Lead to join our team based in New York City. You’ll be responsible for building our email and lifecycle marketing program from the ground up, will set and own KPIs, and will work cross-functionally with our product team to drive increased engagement and retention to our online subscription products. This is a once in a lifetime opportunity to own one of the key marketing functions for a company set on inspiring the next billion musicians to pick up an instrument!

WHAT YOU’LL DO

• Leverage existing product and email learnings to build a world-class  lifecycle marketing program using email, push notifications, and more
• Collaborate with product team to understand and support full customer journey across the funnel
• Work with creative team to craft email creative that motivates our users and inspires them to keep playing
• Establish and drive KPIs around email engagement/ deliverability, conversion, and product retention
• Continuously analyze and test messaging, segmentation and creative across our lifecycle marketing touchpoints
• Stay on top of email marketing best practices

WHO YOU ARE

• Required: 4+ years experience in marketing, including at least 2 years of experience in email/ lifecycle marketing for a B2C company
• Hands on experience setting up lifecycle marketing campaigns
• Experience working in subscription marketing preferred
• High attention to detail
• Strong analytical skills, with the ability to quickly diagnose potential optimizations from data
• Deep knowledge of email marketing best practices
• Experience working in a fast growing startup preferred
• Self driven and able to work independently with minimal oversight
• Mission driven with a strong interest in music and/ or music education preferred
• You are eligible to work and live in the United States.

WHAT WE OFFER

• You’ll have a meaningful and profound impact on the lives of millions of musicians and future musicians all around the world.
• In addition to a competitive salary, you’ll play a key role in growing our U.S. operation.
• You’ll be part of our unique and international company culture: social nights, DJ sessions, and most importantly, a chance to meet the entire team during our famous work-retreats to e.g. Tenerife, Bali, and the Canary Islands.