Customer Marketing Manager- US
Are you ready for a new challenge?
Celonis (www.celonis.com) is the New York- and Munich-based leader in business transformation software, turning process insights into action with the process mining technology it pioneered. Its Intelligent Business Cloud allows organizations to rapidly understand and improve the operational backbone of their business.
Founded in Munich, Germany in 2011, Celonis has grown 5,000% in 4 years and 300% in the past year. Valuated at $1Billion, Celonis received $27.6M Series A in June 2016 and $50M Series B funding in June 2018 from investors Accel and 83 North. Since opening its US headquarters in New York in September 2016 it has quickly added blue chip customers like Merck, Lockheed Martin, ExxonMobil and Uber to its roster. In addition to its offices in the UK and Netherlands Celonis is expanding US offices in Boston, Raleigh, Detroit, Miami (which will serve LATAM) and the West Coast.
The Marketing Operations Manager will be responsible for perfectly automating and executing online and offline marketing activities through a variety of systems, most notably Pardot and Salesforce. As a member of the Demand Generation function, the role will work closely with marketing, sales, and business development to drive efficiency in process at scale, by providing insights into marketing effectiveness through attribution and reporting. A successful candidate will have a strong understanding of digital marketing, demand generation, and the methods to measure success in
YOU WILL...
Increase customer advocacy (including referrals, testimonials, references, etc.) to build a community of enthusiastic brand advocates.
Identifying key customers that can participate in program through case studies, speaking opportunities, social media, etc.
Manage and maintain engagement and advocacy programs; continually recruit new customer advocates.
Conduct interviews and draft ongoing cadence of up-to-date customer success stories in region.
Build close relationships with internal customer success managers to understand customer needs and readiness.
Manage customer engagement and regional communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, on boarding.
YOU HAVE...
- Bachelor’s degree with 3-5 years’ experience in communications, marketing or customer success.
- Ability to write effective copy for a B2B product is a necessity.
- Digital native who understands social advocacy.
- Build rapport with customers to understand their stories and corporate protocol.
- Adaptability to work independently in fast paced, high growth company.
- Creative contribution to customer care programs.
- Support marketing and sales to meet business objectives through customer advocacy initiatives that deliver impactful stories across marketing channels.