Newsela is an Instructional Content Platform that combines engaging, leveled content with integrated formative assessments and insights to supercharge engagement and learning in every subject. Students and teachers use Newsela to find digital content from hundreds of the best sources—from National Geographic to NASA, Biography.com to Encyclopedia Britannica, the Washington Post to the Wichita Eagle. Content is instructionalized to meet students where they are, with interactive tools and analytics to take them where they want to go. Newsela has become an essential solution for schools and districts, with a presence in over 90% of U.S. K-12 schools. Newsela is the content platform for the connected classroom.

As the head of Customer Marketing, you will build strong relationships with Newsela’s PRO customers through cross-channel marketing campaigns. In this role, you will manage the following:

Strategy & Planning

• Build a Customer marketing strategy and plan that fosters consistent product usage and retention, while also driving expansion of new products
• Co-own expansion and upsell goals with Sales and track Marketing’s influence
• Develop multi-channel campaign plans targeted towards existing Pro Customers (teachers & admins)
• Understand the Newsela PRO customer lifecycle and ensure touchpoint cadence and messaging are consistent
• Own the ongoing calendar and cadence of communications to our Customers, including across online marketing, email, direct mail, events, and more

Campaign Development & Execution

• Work with and oversee cross-functional groups to build, launch, and report on all Customer campaigns
• Craft online campaign messaging and content, including the copy for email and ad campaigns that reach our Pro Customers
• Own the timeline for all workstreams related to Customer Marketing programs
• Work with Field Marketing (Field Marketing will own event strategy, commitments, and execution) to craft the goals and build the messaging for all customer events, including but not limited to regional, national, NCEs, summer sessions, and meetups.

Customer Advocacy

• Develop scalable “surprise and delight” moments that show our Customers how much we care and foster advocacy
• Work with Community and Sales on a plan to measure Customer Satisfaction and predict retention risk
• Work with the Communications team to build a library of Customer Success Stories and list of advocates for speaking/media opportunities, referrals, testimonials, webinars, references, etc.
• Develop a vision and future initiatives to support a rapidly expanding community with more than 1 million passionate customers

Qualifications 

• Bachelor's Degree.
• 5+ years demand generation experience
• Exceptional communication skills and ability to influence across teams
• Flexibility to quickly adapt and change strategy to align with business needs

Plusses

• Prior experience marketing to teachers or where the end user is not the buyer. 
• Ability to deliver results in a dynamic, high-growth environment