Demand Gen Manager at Alice

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Alice raises the take-home pay of working Americans. 156 million employees in the US are spending more and more of their budget on healthcare, childcare, and commuting. Alice uses software to add money to people’s paychecks when they spend on everyday items that are pretax eligible—with no forms, no math, no acronyms. When employers connect Alice to their payroll system, their workers keep more of what they rightfully earn, without any more work from HR.

We’re a bright, diverse, and dedicated team solving hard problems. Our day-to-day work crosses cultures we are passionate about —venture backed-tech, government and regulators, employers and business owners, local communities, and working people. We take great pride in having team members from a diverse set of backgrounds.


We’re looking for a full-stack demand gen leader to join our team in NYC and supercharge the revenue machine that we’re building. You care that your work leads to tangible benefits in the lives of everyday Americans.

Our mission lights you up. You get that working at a startup means your work runs beyond the edges of a job title. You like the tension between craft and shipping. This role will prepare you to be a CMO of a startup.


As our demand gen leader, you will be a driving force in getting millions of working Americans more money in their paychecks.

Specifically, we’ll rely on you to navigate the day-to-day challenges of...

  • Define and measure our target market segments using precise metrics.
  • Define strategies, tactics, and playbooks for each market segment.
  • Keep a running “roadmap” of segment/campaign priorities in conjunction with our product roadmap.
  • Develop specific strategies and execution for Inbound demand generation.
  • Develop and manage the Outbound BDR function and playbook.
  • Support and execute on Channel marketing strategies, including partner acquisition, and enrollment.

  • Determine which keywords Alice should own, for each market segment and each product.
  • Run AdWords experiments to determine what type of paid search ads Alice should invest in.
  • Create and iterate on campaigns on Facebook/LinkedIn Ads to make sure that we reach everyone.

  • Create tools/tactics to enhance our Sales process.
  • Identify opportunity for sales personnel to be successful in winning business versus competitors.
  • Select and manage the marketing tech stack for success at Alice.

  • Determine an appropriate PR strategy and tactics.
  • Develop a public speaking strategy associated with critical industry events for thought leadership.


You’ll get to work directly with our repeat entrepreneur founders and the rest of the Alice team. Our team has experience from awesome places like Adobe, OnDeck, and Lending Tree. We're backed by notable investors like Bain Capital, Notation Capital, and Trinity Ventures.

Alice will make sure that you have what you need to do your job with excellence, including...

  • A supportive team to support your personal growth, development, and practicing excellence.
  • Health insurance
  • A 401K system with an employer match.
  • A professional growth stipend ($2,800/year)
  • Unlimited PTO


You’ll be a great fit for this role at Alice if...

  • You’re passionate about the mission of giving working Americans a raise.
  • You’ve worked in an early stage startup and thrived in the fast pace.
  • You have proven success as a digital marketing operator/leader with a big toolbox.
  • You can context-switch between strategic planning and research.
  • You are able to make fast and confident execution.
  • You’re resourceful if you don’t know the specific best way to do a thing you need done.
  • You’re in the know on the latest tools and tricks of digital marketing tools and trends.
  • Your style of verbal and written communication is clear and simple.
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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • RubyLanguages
    • SqlLanguages
    • ReactLibraries
    • ReduxLibraries
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • ElasticsearchDatabases
    • BigQueryDatabases
    • PhotoshopDesign
    • JIRAManagement
    • SalesforceCRM


Located in Downtown Brooklyn, Alice is close to many great restaurants, easily accessible by subway, and a short walk from the Brooklyn Promenade.

An Insider's view of Alice

How would you describe the company’s work-life balance?

The company is very respectful of the employees' diverse personal commitments and is always supportive and respectful of when employees need flexibility with their schedules. In turn, when the team needs to rally behind a cause, you see no hesitation for folks to dive in and dedicate the hours needed to make sure we achieve important goals.


Director of Customer Success

What does your typical day look like?

For me, there are no typical days at Alice. Everyday presents new challenges and opportunities—that's what makes it so exciting to work here!


Special Assistant to the CEO

What are some things you learned at the company?

It is about as cheesy as it sounds, I'm learning everyday! I always make the joke that I usually haven't paid much attention to insurance, benefits and taxes, and now I need to be a subject matter expert. It's also such a large and fragmented ecosystem, so there are many dots to connect.


Partnership Development Manager

How do you make yourself accessible to the rest of the team?

I make myself accessible by grabbing lunch with one or more team members every week. I also find that making coffee runs with teammates to be effective. There are also traditional one-on-one meetings to address more formal items.


Lead Engineer

What are Alice Perks + Benefits

Friends Outside of Work
Eat Lunch Together
Intracompany Committees
Daily Stand-up
Open Door Policy
Team-Based Strategic Planning
Group Brainstorming Sessions
Pair Programming
Open Office Floor Plan
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Alice hosts company outings on a monthly basis.
Stocked Kitchen
Happy Hours
Happy hours are hosted on occasion .
Pet Friendly
Alice's pet policy is dog friendly.
Professional Development Benefits
Job Training & Conferences
Alice offers employees professional development opportunities like the ability to attend job related conferences and seminars.
Lunch and Learns
Alice hosts lunch and learn meetings.
Promote from Within
Mentorship Program
Alice offers mentorship programs.
Customized Development Tracks
More Jobs at Alice7 open jobs
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