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Demand Generation Manager

| Greater NYC Area
Who We Are:
Neverware’s flagship product, CloudReady, reimagines the desktop operating system by prioritizing security, manageability, and of course, performance—whether your computer is brand new or 10 years old. With CloudReady, schools and enterprise organizations alike can maximize their IT investments by transforming their existing fleets of PCs and Macs into simple, secure, and fast machines that provide the same user experience and management as Chromebooks. As covered by media outlets such as the Wall Street Journal, CNN, CNET, LifeHacker and TechTarget, CloudReady is disrupting the way organizations think about hardware refreshes while enabling affordable, secure access to modern technology. A VC-backed organization, Neverware’s investors include Google, Khosla Ventures, General Catalyst, and Rethink Education. Our partners include Google, Microsoft, Amazon Web Services, Samsung, and more. 
Description
Neverware is looking for a Demand Generation Manager to join our marketing team. We want someone talented, driven, and passionate about what they do—capable of taking existing successes and replicating them in both Enterprise/B2B and the K-12 education markets to generate new leads and opportunities month over month while nurturing our existing prospects and customers. You’re excited about the opportunity to join an early-stage technology company and have a meaningful impact on its future and direction. You’ll be a key partner and critical in expanding Neverware’s brand, driving sales and revenue, and contributing to the company’s longevity and success.
Responsibilities
Design and manage marketing campaigns including content creation, segmentation, outreach, tracking/reporting, and budget .
Develop integrated demand programs, mapping themes and content to target audiences throughout the buying cycle in support of our pipeline creation and revenue goals for each of our customer segments and geographies.
Proactively work with the Education and Enterprise sales teams to align goals, execute campaigns, and track pipeline.
Manage, measure, optimize: In partnership with our Operations team, leverage data and analytics from multiple sources to inform demand generation activities and investment strategies to drive lead generation performance, conversion ratios, and accelerate sales results.
Report on the impact of all marketing campaigns and performance.
Plan and execute our digital marketing strategy, including SEO, re-targeting, and paid social platforms (such as LinkedIn, Google AdWords, and Twitter), in conjunction with data flow via Pardot, Salesforce and Domo.
Own the email marketing channel and support the execution of monthly newsletters and drip campaigns to help nurture leads.
Stay up-to-date with digital marketing trends and potential new channels and strategies.
Required Skills and Experience
Marketing experience in B2B marketing (preferably software), including specific experience with content marketing, inbound and outbound marketing tactics, A/B testing, and multi-touch, multi-channel campaigns
Demonstrated success working on programs and tactics including email, webinars, digital, social, paid, and content partnerships.
Note: Email is currently our primary channel, so email marketing experience is a must.
Demonstrated track record of generating innovative content and campaigns that exceed target goals
Analytically minded: you’re comfortable manipulating data to surface insights as well as tracking and measuring campaign success using platforms such as Pardot, Salesforce.com, Google Analytics, Domo, etc.
Preferred Experience
Knowledge of and experience with Salesforce and Pardot/Marketo/similar
Experience with account-based marketing
HTML and Adobe Creative Cloud
Strong written and verbal communication skills
Strong attention to detail, accuracy, and creative skills
Experience marketing technology products to IT professionals

Neverware is an equal opportunity employer. We will not discriminate and will take measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.

Read Full Job Description

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • C++Languages
    • PythonLanguages
    • JIRAManagement
    • SalesforceCRM
    • PardotLead Gen

Location

112 W 27th St, New York, NY 10001

An Insider's view of Neverware

What's something quirky about your company?

Our annual Iron Chef competition is a fun 2-weeks that brings the team together with great food and healthy competition, and is truly indicative of our food-loving culture.

Eric

Head of Talent

What are Neverware Perks + Benefits

Neverware Benefits Overview

Yes, we may have a casual work environment, but we’re professionals, and we’ll treat you like one too. We don’t have set working hours, or a dress code, or set vacation or sick time. Instead, we focus on results. We’ll give you autonomy and room to run, with the caveat that honesty and transparency are baked into our DNA. We meet weekly on Monday mornings for each department to review relevant stats, numbers, and updates. There are daily stand-ups for teams to check in with each other. And each month at our company meeting, we review big picture items, including our sales results and our company finances.

Culture
Eat lunch together
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Documented equal pay policy
Mean gender pay gap below 10%
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
We have a video game cabinet in the back, a monthly board-game night and the team regularly plays Dota together.
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Acme Co. hosts lunch and learn meetings once per month.
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