Who We Are:

Neverware’s flagship product, CloudReady, reimagines the desktop operating system by prioritizing security, manageability, and of course, performance—whether your computer is brand new or 10 years old. With CloudReady, schools and enterprise organizations alike can maximize their IT investments by transforming their existing fleets of PCs and Macs into simple, secure, and fast machines that provide the same user experience and management as Chromebooks. As covered by media outlets such as the Wall Street Journal, CNN, CNET, LifeHacker and TechTarget, CloudReady is disrupting the way organizations think about hardware refreshes while enabling affordable, secure access to modern technology. A VC-backed organization, Neverware’s investors include Google, Khosla Ventures, General Catalyst, and Rethink Education. Our partners include Google, Microsoft, Amazon Web Services, Samsung, and more. 

Description

Neverware is looking for a Demand Generation Manager to join our marketing team. We want someone talented, driven, and passionate about what they do—capable of taking existing successes and replicating them in both Enterprise/B2B and the K-12 education markets to generate new leads and opportunities month over month while nurturing our existing prospects and customers. You’re excited about the opportunity to join an early-stage technology company and have a meaningful impact on its future and direction. You’ll be a key partner and critical in expanding Neverware’s brand, driving sales and revenue, and contributing to the company’s longevity and success.

Responsibilities

Design and manage marketing campaigns including content creation, segmentation, outreach, tracking/reporting, and budget .

Develop integrated demand programs, mapping themes and content to target audiences throughout the buying cycle in support of our pipeline creation and revenue goals for each of our customer segments and geographies.

Proactively work with the Education and Enterprise sales teams to align goals, execute campaigns, and track pipeline.

Manage, measure, optimize: In partnership with our Operations team, leverage data and analytics from multiple sources to inform demand generation activities and investment strategies to drive lead generation performance, conversion ratios, and accelerate sales results.

Report on the impact of all marketing campaigns and performance.

Plan and execute our digital marketing strategy, including SEO, re-targeting, and paid social platforms (such as LinkedIn, Google AdWords, and Twitter), in conjunction with data flow via Pardot, Salesforce and Domo.

Own the email marketing channel and support the execution of monthly newsletters and drip campaigns to help nurture leads.

Stay up-to-date with digital marketing trends and potential new channels and strategies.

Required Skills and Experience

Marketing experience in B2B marketing (preferably software), including specific experience with content marketing, inbound and outbound marketing tactics, A/B testing, and multi-touch, multi-channel campaigns

Demonstrated success working on programs and tactics including email, webinars, digital, social, paid, and content partnerships.

Note: Email is currently our primary channel, so email marketing experience is a must.

Demonstrated track record of generating innovative content and campaigns that exceed target goals

Analytically minded: you’re comfortable manipulating data to surface insights as well as tracking and measuring campaign success using platforms such as Pardot, Salesforce.com, Google Analytics, Domo, etc.

Preferred Experience

Knowledge of and experience with Salesforce and Pardot/Marketo/similar

Experience with account-based marketing

HTML and Adobe Creative Cloud

Strong written and verbal communication skills

Strong attention to detail, accuracy, and creative skills

Experience marketing technology products to IT professionals

Neverware is an equal opportunity employer. We will not discriminate and will take measures to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, promotions, and other conditions of employment against any employee or job applicant on the basis of race, color, gender, national origin, age, religion, creed, disability, veteran’s status, sexual orientation, gender identity or gender expression.