Digital Marketing Manager - New York, NY

We are hiring a full-time digital marketing manager to lead client accounts. The position will focus on B2B marketing and lead generation for (primarily) technology companies. This position offers freedom to lead marketing strategy initiatives, execute campaigns, analyze business opportunities, and work collaborative with a great team.

As a Digital Marketing Manager, you will lead 3 - 5 client accounts, managing both the strategy and execution of results-driven inbound campaigns. The core of the position is acting as a strategic partner and advisor to the client, becoming an expert on both their business (value proposition, sales process, pain points) and their industry. Your work will focus on exploring inbound strategies using a test based approach that align with SMART goals you set for each client, as well as presenting their value as it pertains to their business objectives. You will work with a team of marketers and specialists, and be responsible for keeping work aligned with your SMART goals, as well as ensuring that all work is on time and within budget.

Qualifications include:

• Has professional experience with digital or inbound marketing
• Can work full-time in New York City
• Professional experience with Google Analytics (or similar analytics application)
• Experience with HubSpot or able to quickly learn HubSpot
• Strong communication skills: written and verbal
• Both analytical and creative
• Can meet our continuing education certification requirements (4-6 certifications during the first year)
• Possesses a desire for ongoing learning in digital marketing and analytics

Our ideal candidate would be self-driven, passionate about learning, and friendly. Additionally, the candidate should be a digital marketer and possess skills in inbound marketing and analytics. Strong communication skills are also important, because we need to communicate our ideas to other team members and clients.

Core responsibilities:

• Assess clients' analytics and reporting to make recommendations
• Create landing pages, call-to-action, update website pages, and optimize websites to improve conversion rates
• Help retain and grow client relationships
• Implement and manage client HubSpot accounts
• Use analytics to drive marketing decision making
• Provide clients reporting on performance and outcomes from marketing campaigns
• Create and manage organic and paid campaigns with a focus on lead acquisition
• Provide support and clear communications to clients
• Strategy and execution for SEO, social media, content, and conversion rate optimization
• Set goals using lead generation rates as a baseline
• Contribute to action plans, strategy, and marketing recommendations provided to clients
• Learn and practice account-based marketing and sales enablement techniques
• Continually improve your skills, education, and certifications

Essentials:

• Great communication and client-facing skills
• Digital marketing experience: 3+ years
• Strong writing skills
• Professional understanding of inbound marketing
• Experience with analytics in decision making
• Willingness to learn and take feedback