Digital Marketing Manager

| Greater NYC Area
Zipari is a technology start-up company based in DUMBO, Brooklyn, NY. Our mission is to disrupt the insurance industry by introducing consumer-centric solutions powered by data analytics. We encourage all candidates to apply if shaping the future of a growing company, investing in our culture, and solving complex challenges interests you. The Zipari team members have strong work ethics, believe in what Zipari is building, and are committed to achieving company goals. Our team has foodies, talented musicians, artists, and a mix of other unique elements that make us one: The Zipari team!
We’re seeking an experienced and driven Digital Marketing Manager to oversee and execute all facets of our digital marketing campaigns. In this role, you will support driving brand awareness and qualified leads. To succeed in this role, you’ll need to be a process-oriented, analytical marketer who is adept at coordinating media advertisers and managing multiple campaigns at once. This position will report directly to the SVP of Marketing, but work closely with other members of the marketing team to develop campaigns that increase traffic, channel effectiveness, and qualified leads.

What You'll Be Doing

  • Executing, analyzing, and optimizing all brand, event, webinar, and product marketing campaigns
  • Building landing pages and emails and ensuring that they are compliant (e.g., GDPR compliant privacy policy)
  • Creating display and text ads for AdWords, social media, and paid media channels
  • Owning the campaign calendar and campaign trackers to establish schedules and maintain timelines for all campaigns
  • Monitoring the performance and measuring the success of all campaigns
  • Working with the Senior Directors to make adjustments as necessary to improve campaign performance
  • Managing our growing contact database - ensure that our contact database is clean and that all segmented lists are up to date
  • Presenting the performance of campaigns at the weekly campaign meeting with Marketing

Requirements

  • Bachelor's Degree in Marketing, Business Analytics or related field
  • 6+ years of professional marketing experience, with at least 4 years of digital marketing or demand gen experience
  • Must be well organized, self-motivated, detail-oriented, and possess excellent project management and coordination skills
  • Keen understanding of marketing metrics with the ability to distill data into key takeaways
  • High proficiency with Hubspot, Google Analytics, Google AdWords, and LinkedIn Ads
  • Solid knowledge of PPC, SEO/SEM, and social media platforms
  • Knowledge of marketing channel best practices, content management platforms, and CRMs
  • Teammate, with consensus-building skills
  • Experience using Adobe Creative Suite (design, photo, video) is a significant plus
  • Vendor or agency side Health Insurance experience is a plus
  • Experience at a growth-stage B2B SaaS company is a plus

Benefits

  • Competitive salary
  • Equity
  • Excellent health, dental and vision benefits
  • Generous vacation and leave policies
  • Flexible working hours
  • Support for remote work during COVID-19
  • Unlimited monthly MetroCard
  • Maternity and paternity leave
  • Advanced certification and training opportunities
  • Roundout - weekly get-togethers hosted by our Founder/CEO
  • Casual dress

Zipari is committed to a diverse workplace and equal opportunity. We understand that the products we build and the work that we do is better and greater when it is inclusive of varied experiences, skills, and perspectives. We encourage everyone whose experience is close to what we are looking for to apply and allow our team to get to know you.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SwiftLanguages
    • LightningLanguages
    • AngularJSFrameworks
    • DjangoFrameworks
    • InVisionDesign
    • SketchDesign
    • Aha!Management
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • HarvestManagement
    • ForecastManagement
    • WordpressCMS
    • HubSpotCRM
    • SalesforceCRM
    • HubSpotEmail

Location

Zipari is located in the historic Dumbo neighborhood. Outlined by the beautiful Brooklyn Bridge Park, enjoy lunch outside or under the Brooklyn bridge

What are Zipari Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Pet Friendly
Zipari employees can bring their pets occasionally during events such as happy hours or office parties.
Professional Development Benefits
Job Training & Conferences
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