Policygenius
New York, NY

Digital Marketing Manager

| Greater NYC Area
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About the role...

Policygenius is looking for an energetic and talented Digital Marketing Manager to join the acquisition team. Reporting to the Director of Customer Acquisition, this role will be responsible for managing and optimizing performance in paid search channels, including Google Ads & Bing.

Primary responsibilities will include developing and executing acquisition plans, managing campaign activations and analyzing performance. This candidate should have experience working with analysts and product teams in order to develop and implement strategies that drive growth and improve efficiency.

In this role, you will…

  • Execute campaigns and optimize budget in order to maximize performance based on acquisition revenue and ROI targets
  • Work closely with data and product marketing teams to develop bidding and CRO strategies
  • Analyze data and conduct audience and creative experiments (i.e., A/B and multivariate tests) to gain insights and evaluate refinements and optimizations
  • Manage day-to-day workflow and maintain effective communication with key stakeholders
  • Stay up to date with changing technology and trends in the paid search landscape
  • Source and manage external vendor relationships where required for our growth goals.

We’d love to hear from you if…

  • You have 3+ years digital marketing experience focused on paid search & managing campaigns across multiple platforms (Google Ads is a must)
  • You have a strong analytical toolkit with experience using GA, Tableau and Excel as well as proprietary/3rd party campaign management platforms
  • You have a solid understanding of current technologies/vendors and opinions on what to use to achieve targets. 
  • You have strong problem-solving skills with an orientation toward hypotheses and insights – you believe everything can and should be measured and evaluated for impact and scaling potential
  • You have creative and experimental chops - you want to be on the forefront of pioneering acquisition ideas that others will write about
  • You have excellent project management skills with strong attention to detail
  • You have comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
  • You have superior communication skills - able to communicate and present at a senior level with company leadership as well as cross functionally
  • You have influencer marketing experience (strongly preferred!)

You can expect...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Generous PTO 
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship!!!

About Policygenius

Policygenius is America’s leading online insurance marketplace. Since 2014, our mission has been to help people get the financial protection they need (and feel good about it). We make it easy for our customers to understand their options, compare quotes, and buy insurance, all in one place. To date, we’ve helped more than 30 million people shop for all types of insurance and placed over $45 billion in coverage.

At Policygenius, we’re proud of building an environment that encourages our teammates to bring their authentic selves to work. Despite rapid growth (we’ve doubled in size year over year!), we’ve continuously maintained our inclusive culture through humility, hard-work, and humor, and we’re looking for more people with grit, collaborative attitudes, and creative problem-solving skills to join our team. Come see why we’ve been voted one of Inc. Magazine’s “Best Workplaces” three years in a row!

Diversity at Policygenius

Policygenius believes differences should be celebrated and is committed to building a team as diverse as the customers we serve. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

As an Equal Opportunity Employer, Policygenius highly encourages applicants from all walks of life. All employment decisions at Policygenius are based on business needs, job requirements and individual qualifications without regard to actual or perceived race, color, sex, pregnancy,  sexual orientation, gender identity or expression, age, national origin, political affiliation or belief, religion, disability, uniformed service, marital status or any other status protected by law. 

Come join the team!

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Where we are

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • RubyLanguages
    • SqlLanguages
    • jQueryLibraries
    • ReactLibraries
    • ReduxLibraries
    • Twitter BootstrapLibraries
    • ExpressFrameworks
    • Node.jsFrameworks
    • Ruby on RailsFrameworks
    • PostgreSQLDatabases
    • BigQueryDatabases
    • Google AnalyticsAnalytics
    • OptimizelyAnalytics
    • SketchDesign
    • UXPinDesign
    • TableauDesign
    • MouseflowDesign
    • Respondent.ioDesign
    • Usertesting.comDesign
    • ZeplinDesign
    • PrincipleDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • ClubhouseManagement
    • IterableEmail
    • LitmusEmail
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What are Policygenius Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Team Lead

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

Policygenius Careers In NYC
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Primary responsibilities of the Acquisition Marketing Manager will include developing and executing acquisition plans, managing campaigns, engaging in various types of testing, and analyzing performance. This candidate should be proficient with constructing AB tests and with using Tableau & excel in order to identify insights to drive optimization and improve performance.

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Senior Product Manager - Speed and Supply

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About the role... On the Policygenius Product team, we're focused on building out a world-class product organization; we hire the best and brightest, give people as much scope as they can handle, and glorify shipping and impact. We’re looking for an experienced product manager to lead the supply team for our life insurance business to help us achieve our 2021 goal of being the largest life insurance distributor in the US. You’ll sit at the

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About the role... When Policygenius customers first begin interacting with us, they spend time exploring our marketplaces and completing applications for financial protection.  What they don't see is all the work that we do for them that goes on behind the scenes.  After an application is submitted, Policygenius agents use our custom-built platform to find the best products for each customer, work with carriers to underwrite policies, and fulfill

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Senior Data Engineer

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Take complicated algorithms, code review, optimize for production and integrate into product features or process flows.  Design data architecture that is simple, fault tolerant and requires little overhead.  Design data pipelines utilizing ETL tools, event driven software or cloud functions and other streaming software.  Partner with both data scientists and engineers to bring our amazing concepts to reality. This requires learning to speak the language of statisticians as well as software engineers.  Work directly with stakeholders to ingest new sources of data, but also work to manage our self service data model.  Develop internal data science specific tooling for solutions such as A/B testing, learning sharing and analysis repositories and machine learning components.  Ensure ultimate reliability in data pipelines and enforce data governance, security and protection of our customer’s information.  Mentor data engineering team members and even data scientists in architecture and coding techniques. 

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Senior Business Development Manager

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VP of Engineering - Consumer Web

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About the role...As the Director of Product Marketing, you will be responsible for owning our consumer marketing strategy for our various product verticals (life insurance, home & auto insurance, and more), driven by deep understanding of our customer, analysis of the competition, and savvy ability to tell customer narratives.  You’ll help define how customers think about our brand and our products, and work with your peers among the Marketing and Product team to bring consumer narratives to life. Reporting to the VP of Marketing, this position has the unique opportunity to work cross-functionally on high-visibility projects, shape and lead the product marketing function, and see impactful ideas through to execution.

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Counsel - Product & Privacy

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Greater NYC Area
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