Policygenius
New York, NY

Digital Marketing Manager

| Greater NYC Area
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About the role...

Policygenius is looking for an energetic and talented Digital Marketing Manager to join the acquisition team. Reporting to the Director of Customer Acquisition, this role will be responsible for managing and optimizing performance in paid search channels, including Google Ads & Bing.

Primary responsibilities will include developing and executing acquisition plans, managing campaign activations and analyzing performance. This candidate should have experience working with analysts and product teams in order to develop and implement strategies that drive growth and improve efficiency.

In this role, you will…

  • Execute campaigns and optimize budget in order to maximize performance based on acquisition revenue and ROI targets
  • Work closely with data and product marketing teams to develop bidding and CRO strategies
  • Analyze data and conduct audience and creative experiments (i.e., A/B and multivariate tests) to gain insights and evaluate refinements and optimizations
  • Manage day-to-day workflow and maintain effective communication with key stakeholders
  • Stay up to date with changing technology and trends in the paid search landscape
  • Source and manage external vendor relationships where required for our growth goals.

We’d love to hear from you if…

  • You have 3+ years digital marketing experience focused on paid search & managing campaigns across multiple platforms (Google Ads is a must)
  • You have a strong analytical toolkit with experience using GA, Tableau and Excel as well as proprietary/3rd party campaign management platforms
  • You have a solid understanding of current technologies/vendors and opinions on what to use to achieve targets. 
  • You have strong problem-solving skills with an orientation toward hypotheses and insights – you believe everything can and should be measured and evaluated for impact and scaling potential
  • You have creative and experimental chops - you want to be on the forefront of pioneering acquisition ideas that others will write about
  • You have excellent project management skills with strong attention to detail
  • You have comfort operating independently in a fast-paced environment; must be adaptable and willing to take on additional responsibilities as necessary
  • You have superior communication skills - able to communicate and present at a senior level with company leadership as well as cross functionally
  • You have influencer marketing experience (strongly preferred!)

You can expect...

  • Company-paid health, dental, vision, life & disability insurance
  • 401(k) plan, FSA & commuter benefits
  • Generous PTO 
  • Training, mentorship and coaching from leadership
  • The opportunity to grow alongside a company shaking up a big, old-fashioned industry
  • Fun, diverse, open-minded coworkers
  • Dog companionship!!!

About Policygenius

Policygenius is America’s leading online insurance marketplace. Since 2014, our mission has been to help people get the financial protection they need (and feel good about it). We make it easy for our customers to understand their options, compare quotes, and buy insurance, all in one place. To date, we’ve helped more than 30 million people shop for all types of insurance and placed over $45 billion in coverage.

At Policygenius, we’re proud of building an environment that encourages our teammates to bring their authentic selves to work. Despite rapid growth (we’ve doubled in size year over year!), we’ve continuously maintained our inclusive culture through humility, hard-work, and humor, and we’re looking for more people with grit, collaborative attitudes, and creative problem-solving skills to join our team. Come see why we’ve been voted one of Inc. Magazine’s “Best Workplaces” three years in a row!

Diversity at Policygenius

Policygenius believes differences should be celebrated and is committed to building a team as diverse as the customers we serve. We welcome different perspectives and opinions to foster innovation, authenticity, and excellence across all parts of our company, and are committed to providing employees with a work environment free of discrimination and harassment.

As an Equal Opportunity Employer, Policygenius highly encourages applicants from all walks of life. All employment decisions at Policygenius are based on business needs, job requirements and individual qualifications without regard to actual or perceived race, color, sex, pregnancy,  sexual orientation, gender identity or expression, age, national origin, political affiliation or belief, religion, disability, uniformed service, marital status or any other status protected by law. 

Come join the team!

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Where we are

In the heart of the Flatiron district! Conveniently located near several NYC subway stops, the NJ Path train, and a short walk to Penn Station.

Technology we use

  • Engineering
  • Product
  • Sales & Marketing
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What are Policygenius Perks + Benefits

Culture
Partners with Nonprofits
Friends outside of work
Eat lunch together
Intracompany committees
Daily sync
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Documented equal pay policy
Dedicated Diversity/Inclusion Staff
Unconscious bias training
Diversity manifesto
Diversity Employee Resource Groups
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Mental Health Benefits
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Match charitable contributions
Child Care & Parental Leave Benefits
Generous Parental Leave
Remote Work Program
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Happy Hours
Pet Friendly
Recreational Clubs
Fitness Subsidies
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Customized development tracks
Paid industry certifications

An Insider's view of Policygenius

What’s the vibe like in the office?

Think: startup meets productive adult office. The fridge is stocked with La Croix and there's usually a dog or two running around, but there's no ping pong. Everyone works hard and takes the job seriously. Strict "no chuckleheads allowed" policy. People are cool and from a really wide range of backgrounds.

Adam

Senior Product Manager

What kinds of technical challenges do you and your team face?

All of the normal challenges of building a modern (fairly cutting edge actually, if I do say so myself), scalable tech stack, just with the added twist of integrating with a bunch of fairly archaic APIs. The insurance industry historically isn't exactly a bastion of modern technology, but we're doing our darnedest to change that.

Trevor

Senior Software Engineer

What makes someone successful on your team?

Teamwork and problem-solving go a long way on my team and at Policygenius overall. I would say that individual ideas are not only supported but more importantly, encouraged. I'm consistently challenged, but always learning; our environment promotes both individual and professional growth. I'm looking forward to moving to the next level!

Masuda

Customer Success Team Lead

What is your vision for the company?

Our vision for Policygenius is to be the go-to consumer platform for insurance and financial protection. What Expedia did for travel, we're doing for financial protection. We're already the top platform for under-50 consumers for life insurance and disability insurance, and we're excited to expand that to new categories in 2019!

Jen

CEO

What's something quirky about your company?

So many team members have really interesting stories about their time before Pg. We’ve got trivia champions, ex-magicians, chicken bag experts, and even someone who used to be Madonna’s assistant. It’s all story-telling gold.

Justin

Chief Design Officer

Policygenius Careers In NYC
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Senior Data Analyst - Marketing

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Work collaboratively with the CRM and Business Development teams and assist them on the three fronts of analytics: monitoring and measurement, research and experimentation and help drive the analytics roadmap. Drive analytical projects such as partnerships optimization, targeting strategies and campaign strategies. Help our teams move beyond visualizations and utilize inferential and causal modeling to uncover deeper trends from a quantitative perspective, and design and test interventions. Create visualizations intended to monitor business performance or uncover interesting trends to investigate. Lead the test and learn process we use for exploratory data analysis and A/B testing. This includes helping stakeholders decide on testing strategy, generating baselines, approximating sample sizes and performing analysis of test results.

Entry Level Software Engineer - Full Stack/Frontend

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Policygenius is looking for an experienced SEO Strategist with a proven track record of growing organic traffic and improving keyword rankings to join the team. Reporting to the Head of SEO, this role will be responsible for driving our organic search traffic and revenue growth in insurance and personal finance product verticals through comprehensive SEO content planning and SEO campaign execution.

Business Development Manager

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About the role… Are you passionate about establishing high-impact business partnerships? Do you enjoy strategically seeking out new revenue opportunities? Do you have a multifaceted background that touches on business development, marketing, and finance? The Business Development team is responsible for establishing and growing revenue driving partnerships at Policygenius. We are creative and relentless in figuring out ways to grow the business. R

Counsel - Product & Privacy

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Senior Brand Designer

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Remote Life Sales Associate - Life Insurance

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Life Insurance Sales at Policygenius... Tired of cold calling and building a book of business before applying your insurance subject matter expertise? Our Remote Sales Associate - Life Insurance role is on the front lines of the Policygenius customer experience: managing all inbound leads for prospective life insurance customers, and ensuring they get the coverage they need (and feel good about the process) all while working remotely! Our sales

Product Manager

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Director of Strategy & Growth

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About the role...As the Director of Product Marketing, you will be responsible for owning our consumer marketing strategy for our various product verticals (life insurance, home & auto insurance, and more), driven by deep understanding of our customer, analysis of the competition, and savvy ability to tell customer narratives.  You’ll help define how customers think about our brand and our products, and work with your peers among the Marketing and Product team to bring consumer narratives to life. Reporting to the VP of Marketing, this position has the unique opportunity to work cross-functionally on high-visibility projects, shape and lead the product marketing function, and see impactful ideas through to execution.

Associate General Counsel

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The Associate General Counsel will report directly to the General Counsel.  The person will work hand-in-hand with our product team on launching new product offerings, assist with the review and negotiation of contracts, advise on privacy and cybersecurity issues, provide analysis and legal advice on a wide range of issues, and help manage our growing legal team.

Senior Product Designer

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Our entire design team focuses on product thinking and empathy, but it’s the Growth team that’s responsible for customer success, engagement, and retention. Partnering with our award-winning content creators, Growth designers on our Content/SEO team ship lean, targeted tests to turn our readers into users. They’re metrics-minded, and understand which behaviors to look for to measure impact, while shaping a reading experience that emphasizes trust. The Growth teams help users experience that first “a-ha” moment, build trust in our experts and advice, and understand how the Policygenius platform can support their financial protection goals. 

Director, SEO Content

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About the role… Location: NYC or NC The award-winning Policygenius Content Team is dedicated to producing innovative, best-in-class content that helps readers get the financial protection they need and feel good about it. The Director, SEO Content will lead and grow all Advance Planning content (including our flagship Life Insurance vertical as well as Wills & Estate Planning, Disability Insurance and reviews across all insurance verticals) to

Insurance Editor

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About the role…. Do deductibles and liability limits get your blood flowing? Are you passionate about making financial protection information accessible, easy to digest and even (gasp!) fun to read? Then you belong on the Policygenius content team.  The Auto Insurance Editor will help write and edit a library of best-in-class educational content for our auto insurance vertical. This role will report to the Managing Editor and work closely with

Off-Page SEO Analyst/Specialist

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Policygenius is looking for a talented Off-Page SEO Analyst/Specialist to join the company's SEO team. This role will be responsible for improving our domain authority and link popularity in key insurance product verticals, through comprehensive off-page link acquisition and influencer development to support our ever-growing content portfolio.

Remote Sales Associate - Auto & Home

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HR Business Partner

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About the role… Are you a people person? Do you like helping others solve problems and navigate their own way? Eager to be on your toes in a fast-paced, ever-changing environment? We’re looking for a dynamic, enthusiastic HR Business Partner to join the Policygenius People team!  Reporting into the Senior Manager, People Operations, you will work alongside key stakeholders to support employees in specific areas of the business and carry out

Digital Marketing Manager

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Remote Junior Sales Associate - Life Insurance

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Brand Designer

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Brand Designer Policygenius is on the hunt for a Brand Designer to bring our visual identity to life wherever customers experience our brand. The Brand Designer will ensure Policygenius’s consistent visual identity across marketing collateral, offline branding, and digital products. They will work on the Brand team and report to the Director of Brand Design. This is a chance to join a growing team, and help make Policygenius a household name

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Senior Business Development Manager

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Greater NYC Area
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Senior Software Engineer - Full Stack/Backend

Policygenius
Greater NYC Area
1 week ago
As a Senior Software Engineer you will be designing and implementing product features, pairing with and mentoring other software engineers, and researching the next wave of technology to bring into the fold. At Policygenius, senior engineers are adaptable technical leaders who are at the core of each team.