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Director Brand Marketing

| Greater NYC Area

WHO WE ARE LOOKING FOR:

The Director, Brand Marketing will develop and execute strategies to grow The Trade Desk brand, with a focus on North America. S/he will work with teams across marketing functions (including Creative, Content, Product Marketing and PR) and the organization to develop breakthrough marketing campaigns and programs that evangelize The Trade Desk’s story and product offerings, increase brand awareness and consideration, and drive customer acquisition, retention and spend, employee advocacy and the talent pipeline. S/he will also be accountable for developing measurement and reporting strategies to quantify the impact of our brand efforts. This position will report into the Senior Director of North America Marketing and manage 1-2 direct reports.

WHAT YOU WILL BE DOING:

Campaign Strategy and Development:

  • Partner with internal Creative team and external agencies to conceptualize, plan and develop brand marketing campaigns that align with marketing and business goals
  • Write compelling briefs to articulate campaign goals and inform creative strategy
  • Partner with Digital team to develop media plans to amplify campaigns through owned and paid media channels
  • Establish campaign KPIs; track and report on metrics and make recommendations for ongoing and future improvements and optimizations

Marketing Strategy and Planning:

  • Develop and execute regional marketing plans to help achieve market-level goals and objectives; define audience goals and corresponding marketing tactics to drive brand awareness and platform adoption
  • Conceptualize and implement strategic marketing programs to increase engagement with clients and prospects across the region

Sponsorships and Events:

  • Develop and execute a plan for investing in external sponsorships and internal events to expand The Trade Desk’s brand presence among new and existing audiences
  • Partner with internal Events, Creative and Business teams to define content strategy, branding, and business objectives for each sponsorship or event
  • Negotiate agreements with potential sponsorship vendors to ensure alignment with business objectives

Team Leadership:

  • Lead a small team of talented, driven marketers; coaching them to excel each day, developing their professional skillset and empowering them to contribute at their highest capability
  • Foster a culture of constant learning and improvement, bringing and supporting new ideas

WHAT YOU BRING TO THE TABLE:

  • Bachelor’s degree, MBA a plus
  • 10-15 years of experience in brand marketing, ideally with a high growth company
  • Demonstrated ability to build, lead and execute 360 marketing campaigns
  • Strong relationship management skills, ability to build consensus across peers and leadership
  • Self-starter, strategic thinker and empathetic marketer with a creative approach to solving problems
  • Willing to take calculated risks that support business goals
  • Esteemed leader who is skilled in and passionate about people development
  • Superior written and oral communication skills
  • Interest in and understanding of The Trade Desk’s mission and culture

The Trade Desk does not accept unsolicited resumes from search firm recruiters. Fees will not be paid in the event a candidate submitted by a recruiter without an agreement in place is hired; such resumes will be deemed the sole property of The Trade Desk. The Trade Desk is an equal opportunity employer. All aspects of employment will be based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • .NETLanguages
    • C#Languages
    • JavaLanguages
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • ReduxLibraries
    • ASP.NETFrameworks
    • SparkFrameworks
    • CassandraDatabases
    • HiveDatabases
    • Microsoft SQL ServerDatabases
    • RedisDatabases
    • VerticaDatabases
    • AerospikeDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • SketchDesign
    • AsanaManagement
    • ConfluenceManagement
    • JIRAManagement
    • SmartsheetManagement
    • SalesforceCRM
    • MarketoLead Gen

Location

Our NY office is sandwiched between Flatiron and K-Town, close to lots of subway stations.

An Insider's view of The Trade Desk

How do you collaborate with other teams in the company?

Our most recent Connected TV (CTV) launch was exciting because CTV is a big industry game changer. A lot of people from the London office worked on the project, so I know about the problems we had to solve in order to get us to the point where we could push it live. I’m excited to see how well it takes off.

Kruna

Software Engineer

What makes someone successful on your team?

Unrelenting curiosity. When you’re given a problem or task, you’re so curious that you become obsessive about solving it. I always know that I’ve found great engineers when they refuse to let go of a problem I’ve given them until they figure it out. This quality proves especially useful for a lot of the problems we work on.

Tim

Senior Software Engineer

How do you make yourself accessible to the rest of the team?

During the Engineering Palooza event three years ago, a group of 25 engineers, spent a week in Boulder just brainstorming ideas and talking about our next-gen infrastructure. The sheer brain power in that room was absolutely amazing! Since then, the team has grown, ideas have expanded, and we’re tackling more complex problems than ever before.

Arvind

Principal Lead Software Engineer

What's the biggest problem your team is solving?

Those moments usually involve us looking at vast volumes of data to answer a question or inform a decision. A few examples are investigating how a client uses a certain feature, so we can build a new one to increase efficiency, or helping partners write an attribution model or build a custom report, so they can gain new insights from their data.

André

Solutions Architect

What are The Trade Desk Perks + Benefits

The Trade Desk Benefits Overview

At The Trade Desk we think what you do outside the office is just as important as what you do inside the office, which is why we offer a range of benefits to help our employees lead a healthy and balanced life. We offer competitive benefits ranging from parental leave to savings and investments plan that help you plan for the future. We have offices around the world and they all have something that makes them unique, whether there's a fridge stocked with local craft beer, or daily ping pong tournaments, there's always something fun happening at our TTD offices.

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K) Matching
Company Equity
Employee Stock Purchase Plan
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Generous PTO
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours

Additional Perks + Benefits

Competitive Salary. Flexible Hours. Meaningful Stock Options. Full health, dental, and vision coverage. Awesome office location with fully stocked fridge, gourmet local coffee, games and breakfast & lunch 2-3X per week.

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