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Director of Communications

| Greater NYC Area

About Us

At Teachers Pay Teachers (TpT), we’re unlocking the power of educator-created content. More than 2 out of 3 of U.S. teachers come to TpT every year to get teacher-tested, engaging, and rigorous materials. What began as a humble exchange for teachers looking to share lesson plans has since exploded into an education powerhouse where teachers have created more than 3 million resources for all aspects of PreK-12 education. More than five million educators worldwide (including teachers, administrators, and parents) have downloaded TpT resources more than a billion times. If you haven’t heard of TpT yet and want to learn more, just talk to a teacher about us. Or try this recent article in Forbes.

Who we are looking for

We’re a team of good people doing great things. We listen first. We love our work. And we are all teachers and learners in whatever we do. We believe that productivity is never an accident. It’s the result of a commitment to excellence, intelligent planning, passionate team work, and focused effort. We want every day to be fun and to matter.

Role

As the Director of Communications, you will be responsible for setting the communications strategy for TpT. You will help us bring our story to the world by showing how teachers are leading change in education through TpT. You will build successful PR programs, develop strong educational trade media relations, and develop our thought leadership and overall media relations strategy. You a creative storyteller who can create a compelling narrative through a wide array of mediums – whether connecting with external or internal audiences. Excellent media and community relations, crisis communications, communications strategy, and content development skills are crucial. The ideal candidate loves both setting strategies and executing on it, and excels in mentoring others. You will report to the Vice President of Marketing and Communications.

 Responsibilities

  • Elevate TpT’s public relations strategy across all communication channels, from feature stories to social media, further establishing the company and its content creators as innovators and influencers in the education industry
  • Create and pitch compelling narratives, uncovering differentiated media angles of interest for pitches.
  • Create and execute communications calendar that aligns launches, initiatives, and corporate milestones with PR opportunities
  • Understand broader industry trends to find proactive opportunities for outreach
  • Work closely with external PR agencies to conduct PR outreach and source speaking opportunities
  • Monitor high visibility and business-building awards programs and manage company entries
  • Prepare our executive team for press, speaking, and broadcast opportunities
  • Develop and train spokespeople, and manage speaking engagements for executives
  • Develop thought leadership communications and media-worthy narratives that support the growth of the organization
  • Builds relationships with external influencers. Serves as a spokesperson as needed
  • Provide crisis management counsel, guiding TpT through high-intensity and reputation-impacting events
  • Serve as a strategic partner to senior leadership on internal communications to support employee engagement and retention

Qualifications

  • Bachelor’s degree in communications, journalism or related field is required
  • 8-10 years experience in-house or at an agency (a combination of both is preferred)
  • Proven history of driving feature press strategy and securing high-impact media placements in education or an industry with similar media constraints
  • Crisis communications and issues management experience required

Qualities of a successful candidate

  • Exceptional written and oral communication and interpersonal skills
  • A knack for storytelling and creating compelling narratives
  • Executive presence; comfortable providing incisive, strategic counsel to senior executives and business heads
  • Possesses a level of passion and creativity that inspires people
  • Appreciates feedback and values honest, thoughtful critique
  • Is a data-driven, results-oriented team player

Bonus Points

  • Experience within the news industry or as a journalist
  • Experience working in technology and education
  • Comfortable with taking risks
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Technology we use

  • Engineering
    • JavascriptLanguages
    • ElixirLanguages
    • ReactLibraries
    • Node.jsFrameworks

Location

111 E 18th St, New York, NY 10016

An Insider's view of Teachers Pay Teachers

What are some social events your company does?

Every month a different team in the office will host a Teacher's Lounge. These can be anything ranging from a pumpkin-carving contest, to Office Olympics, where teams of TpT-er's represented a variety of different countries to compete for Office Olympic gold.

Emily

Technical Recruiter

What projects are you most excited about?

My team works on the cloud infrastructure that we run all of our applications on, and we’re excited about creating pre-production environments for every pull request a developer opens. Using Kubernetes, we'd create temporary environments that mimic production but are isolated for testing purposes. This empowers our team to build with confidence.

Lucas Chi

Engineering Manager

What are some things you learned at the company?

One of our company values is “We Learn and Grow Together”. The first few members of the Schools team started right around the same time, so we really had to embody that value! We were building a new set of features and got to make a lot of decisions. Looking back at the code we were writing when I started at TpT, we’ve definitely learned a lot.

Julia Sterling

Software Engineer

What are Teachers Pay Teachers Perks + Benefits

Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Disability Insurance
Dental Benefits
Vision Benefits
Health Insurance Benefits
Life Insurance
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Family Medical Leave
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Game Room
Stocked Kitchen
Some Meals Provided
Happy Hours
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Diversity Program
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