As the Director of Content Marketing at Blink Health, you will be responsible for developing a multi-channel content strategy that creates differentiation and conversation in the market. You will develop clear, approachable content that connects with healthcare stakeholders, speaks to trends and amplifies the Blink Health brand in creative and unexpected ways. You will lead a team through the shaping of Blink Health’s voice and unique perspective, ensuring that our editorial, social, and digital channels elevate our solutions and strengthen connections with the brand. And, you will ensure that the content is delivered to the right audience at the right time through owned media channels. You’ll also oversee our editorial rhythm and collaborate closely with our Brand, Product Marketing, Comms, and Lifecycle Marketing teams.

At Blink Health You Will:

• Create and evolve Blink Health’s long form and social strategy to extend marketing initiatives across channels and audiences, operating an “always-on” approach to content development and distribution. Own the creation and management of the editorial calendar and internal “newsroom”.
• Amplify our brand voice, tone, perspective, and copy across owned channels and contexts. 
• Establish content creation and curation strategies to connect with influencers and grow followership.
• Identify and experiment with new partners and channels (Ie. Podcasts, branded content) to create content and connect with our audiences.
• Collaborate with the performance marketing team on paid acquisition campaigns and to ensure content is optimized for SEO and user experience.
• Measure, track, and optimize performance so that we consistently achieve and exceed key brand and growth KPIs.
• Work with the marketing leadership to identify message priorities and develop integrated content campaigns that are differentiated and drive engagement.

• Manage, motivate, teach and develop a team of Managers and Associates
• Drive vision for team growth and organizational structure
• Prepare and present progress against goals and relevant marketing metrics to team, cross functional groups and management 
• This role reports directly to our Head of Growth Marketing and is based in NYC

What We Look For:

• You have 12+ years experience developing multi-channel content strategy, experienced in working with both established and emerging consumer brands.
• Bachelor's degree is a requirement. Advanced degree journalism or writing preferred

• You have a varied mix of experience in relevant roles and industries including content marketing (paid and organic), journalism, and copywriting.
• You have fluency in content marketing tools and platforms, including: CMS; social media management/listening; data and business intelligence.
• You have a natural ability to collaborate well with others and thrive when part of a team.
• You have experience in a rigorous performance data environment and desire to test and learn.
• You have had success with both long-form content creation and in the moment, reactive content creation and distribution. You can easily move between editing and authoring content yourself.
• You possess exceptional organizational skills and manage accountability well. You can oversee multiple work streams simultaneously and are equally comfortable delegating or owning tasks, no matter how big or small.
• You are creative and excited about the opportunity to surface new and innovative ways to connect with consumers.
• You thrive in a fast-paced, entrepreneurial environment. You seek to make things better while maintaining high quality and consistently fresh creative.
• You love managing and building teams with experience guiding both individuals and entire teams toward success.