Director of Digital Marketing

| Greater NYC Area
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Strategize. Implement. Execute all aspects of digital marketing. 

With 30,000 inbound leads monthly, tons of public content and over 650,000 Newsletter subscribers we have an amazing opportunity to exponentially grow with the right digital marketing strategy in place.  We are looking for a rockstar Director of Digital Marketing who has a proven track record of building and implementing digital strategies across SEO, SEM and Paid Social. 

What this role is all about: 

We want someone to join our team who is passionate about digital marketing and has the experience, ambition and analytical skills to make an impact and accelerate the growth of business. This is a player/coach role where you will have the resources you need to drive the strategy but you also cannot be afraid to get your hands dirty. 

In this role you will have full responsibility for the paid and SEO portions of the business.  With hundreds of research briefs and reports put out throughout the year and thousands already on our site, a strong SEO game could have massive upside.  In addition to technical SEO and CRO activities you will also have a seat at the content production table to influence what is produced and will work with our content marketing team to build a funnel for intent-based content to attract the right prospects.  We also have a great opportunity to improve how we approach our paid strategy, as well as help us optimize our website and landing pages for organic traffic and conversion.  From pure top of funnel lead generation to audience growth for our Newsletter and across Social.  You will report into the VP of Marketing and have one direct report to start. 

Your main responsibilities:

  • Build digital strategy and create lead generation opportunities
  • Develop and execute integrated marketing programs including PPC, SEM, paid social media, retargeting and programmatic buying
  • Consistently hit targets for lead generation, ROAS, Organic traffic etc.
  • Establish and track data-driven metrics that matter such as organic traffic, conversions and engagement. Monitor ROI for all programs, evaluate and optimize continuously
  • Work with our development team to monitor key website health metrics, and suggest improvements.
  • Research competition, investigate benchmarks and provide suggestions for improvement

What you bring to the table:

  • 10+ years’ experience in technology driven companies SaaS preferred
  • Strong leadership experience - Has built/scaled a digital team 
  • Has experience driving large scale, high velocity digital strategies
  • 7+ years of hands-on experience with SEO, PPC, GA
  • Proven track record building a data-driven user journey across channels
  • Understanding of technical SEO and site optimization
 

The Perks:

  • Amazing culture: Hard Work, High Standards, Hungry, Helpfulness, and Humility: Learn more here
  • A newsletter that 600k people follow:  Sign up here.
  • Be Healthy: Health with HSA and FSA options, dental, and vision insurance along with unlimited/take what you need sick day policy
  • Plan for the future: 401k with up to 4% match
  • Continued Learning: $1,000 yearly continuing education stipend
  • Rest and Relax: Competitive vacation and holiday plans 
  • Refuel: Daily lunch stipend, unlimited snacks/coffee

We know that diversity makes for the best problem-solving and creative thinking. We are dedicated to adding new perspectives to the team and encourage everyone to apply if your experience is close to what we are looking for.  

Equal Opportunity Employer: CB Insights is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

If you know someone who'd be perfect for the role, 

submit here and you'll be eligible for $5,000!

#LI-AG1

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Technology we use

  • Engineering
    • GolangLanguages
    • JavascriptLanguages
    • PythonLanguages
    • ReactLibraries
    • ReduxLibraries
    • MySQLDatabases
    • PostgreSQLDatabases

Location

498 7th Avenue, 14th Floor, New York, NY 10018

An Insider's view of CB Insights

What are some social events your company does?

To help foster cross team communication & collaboration, here are some things CB Insights does:

- yearly company offsite
- monthly company-wide team building events (past events include: bubble ball, game night, talent show, spelling bee, wine tasting, field day, etc.)
- monthly anniversary socials
- volunteer
- Ladies Lunches
- holiday party

Javonne

Recruiter

What's the biggest problem your team is solving?

Our team brings new datasets to the platform. A few valuable ones are patents, earnings transcript & press articles from special verticals.Instead of just surfacing the data, we run topic modeling, sentiment analysis & improving recommendation systems.The innovative way of feeding info helps clients to be sensitive to trends moving in the industry.

Shisi

Software Engineer

What does career growth look like on your team?

Our Sales Development Representative team has had tremendous growth over the past couple of years. Our career path is clear, we offer coaching and mentorship in order to successfully promote the team. Our SDRs know exactly what they need to accomplish in order to move up the ladder and grow both personally and professionally.

Logan

Senior Manager, Sales Development

How do your team's ideas influence the company's direction?

Customer Success at CBI acts as the intermediary between our clients and the org. Because of this, we are in a position to voice opinions that influence the product, events we host, and the intelligence we publish. With our fingers on the pulse of emerging tech, we are equipped to become strategic advisors for our customers and also the org.

Graham

Director of Customer Success

What projects are you most excited about?

I'm excited to accelerate our ability to ingest existing data sets. As we continue to expand our data sources, the Product and Data team have worked together to come up with solutions to manage the volume of data that enters the CBI database. I'm eager to work with engineers to start incorporating more automation to boost efficiency in our tools.

Anna

Product Manager

What are CB Insights Perks + Benefits

CB Insights Benefits Overview

Subsidized health, dental, and vision insurance
401k with up to 4% match
$1,000 continuing education stipend
One Medical
Unlimited sick days
Vacation + holidays
Bonusly
Bravely

Culture
Volunteer in local community
Friends outside of work
Eat lunch together
Intracompany committees
Outdoors Club Board Game Club Book Club Dungeons and Dragons Club LGBTQ Club
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Pair programming
Open office floor plan
Diversity
Highly diverse management team
Unconscious bias training
Mean gender pay gap below 10%
Hiring Practices that Promote Diversity
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Up to $2,750 towards your FSA with up to $500 rollover.
Disability Insurance
Short-term disability insurance covers 60% of annual salary up to $10000 monthly maximum payout.
Dental Benefits
Two different plan options to select from through Guardian.
Vision Benefits
Health Insurance Benefits
3 different plan options through Empire Blue Cross Blue Shield.
Life Insurance
Life insurance at CB Insights is employer paid.
Pet Insurance
Wellness Programs
Gym discounts offered through Empire Blue Cross Blue Shield. Offer access to One Medical.
Retirement & Stock Options Benefits
401(K)
CB Insights 401(K) program allows employees to starting contributing their 4th month of employment.
401(K) Matching
CB Insights 401(K) program matches up to 4% of an employee's contribution with immediate vesting at 13 months of employment.
Performance Bonus
CB Insights offers a performance bonus for all non-commissioned roles based on company and personal performance.
Child Care & Parental Leave Benefits
Generous Parental Leave
CB Insights provides up to 12 weeks of maternity leave and 8 weeks of paternity leave.
Flexible Work Schedule
Remote Work Program
Our remote work program includes work from home full-time remote for specific positions.
Family Medical Leave
Return-to-work program post parental leave
Company sponsored family events
Vacation & Time Off Benefits
Generous PTO
Paid Volunteer Time
Paid Holidays
Paid Sick Days
We offer unlimited sick days.
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Free Daily Meals
Stocked Kitchen
Snacks, coffee, tea and all the goldfish you can handle.
Some Meals Provided
$8 off towards seamless for lunch every day!
Happy Hours
Recreational Clubs
We have different culture clubs you can join including hiking and book clubs.
Home Office Stipend for Remote Employees
Professional Development Benefits
Job Training & Conferences
Diversity Program
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Continuing Education stipend
$1,000 towards education stipend after you have been with us for 6 months.
Customized development tracks

Additional Perks + Benefits

Subsidized Health Insurance, 401(K) with Matching, Yearly Education Stipend, Lunch Stipend, Office Gong, Awesome Team Building Events

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