Recently named #9 on CNBC’s Disruptor 50 list for 2018, Rent the Runway is transforming the $2.4 trillion global fashion industry by introducing clothing rental as a utility for women. We have pioneered the closet in the cloud and believe that every person globally will soon have a subscription to fashion. Since our launch in late 2009, the company has raised more than $210 million from top-tier investors and built one of the most beloved brands on earth. We are proud to be both a profitable and high-growth business, with a loyal 9 million members who believe that rental is the future.

Our 1200+ employees have a revolutionary spirit that permeates our culture. We’ve built proprietary technology, a one-of-a-kind reverse logistics operation, stores of the future, a viral brand, relationships with hundreds of fashion brands - and we are obsessed with continuing to game change our customer experience.

We are also trying to revolutionize entrepreneurship itself - proving that diverse teams produce outsized impact. The Rent the Runway Foundation, which our two co-founders launched together in 2015, helps thousands of female entrepreneurs build and scale their own businesses with the mission of increasing the number of high growth women-led companies.

POSITION OVERVIEW

Rent The Runway’s Growth Marketing Team is responsible for bringing all the pieces of the customer acquisition funnel together. Our goal is to reach and convert our target audience at scale (quickly and cost efficiently) by activating our community, amplifying our brand story and enabling new customers to experience the magic of RTR.

We’re looking for a Director, Growth Marketing to build the 360-marketing and customer acquisition strategy for RTR’s core Customer Segments and Local Markets. The ideal candidate is fearlessly creative, extremely analytical, and is known for their hustle and ability to execute against all odds.

RESPONSIBILITIES

Define the growth marketing strategy (acquisition and engagement)) for Core Customer Segments (moms, professional women, new graduates, maternity, etc) and Local Markets (Chicago, DC, etc).

• Size the market opportunity, set full-funnel KPIs and budgets, and prioritize the marketing levers that will drive brand awareness, perception shift, and customer acquisition
• Lead marketing analytics and ROI analysis for campaigns and channels, defining and tracking CAC and LTV, and executing robust optimization & A/B testing programs

Build, manage and execute full-funnel growth marketing campaigns across all channels and touch points, including OOH, OTT, direct mail, influencer marketing, email, guerilla marketing tactics, etc.

• Develop a personalized customer journey at all stages of the marketing funnel to drive conversion across the site, LPs, and email/push programs
• Partner closely with cross-functional teams to lead an integrated 360-marketing process – ensure Paid (FB/IG, Pinterest, SEM, etc), Earned (influencer, PR, partnerships) & Owned (experiential, blog, organic social, email) efforts work together
• Collaborate with the Content & Creative teams to build a messaging/creative strategy for campaigns, leveraging our Ambassadors, Customers and Community to fuel content creation. Provide oversight and direction into the Creative Brief, asset needs, and overall project management
• Manage all vendors and budgets for Customer Segmentation & Local Marketing programs

QUALIFICATIONS

• Bachelor’s degree plus 8-10 years of experience in growth marketing, media and analytics
• Fearlessly Creative: You’ve executed large-scale marketing campaigns and have led the process from start to finish. You understand brand strategy, what great creative looks like, and how to work with creative and design teams. You’re as comfortable digging deep into the numbers as you are leading creative partners and teams
• Obsessed with Analytics & Problem Solving: You are strong at financial modeling. You can’t wait to spend your afternoon figuring out how to drive down CAC, increase LTV, and dig deep into the data to tell impactful stories, make decisions and align executive stakeholders around your vision
• Think strategically, act tactically: You set broader strategic goals, and are able to break down the tactical execution and steps that need to be taken in order to achieve your goals. You get it done and have fun while doing it. You’re resourceful -- you know how to take a small budget and make it go far
• Cross-Functional Collaborator: You work across teams seamlessly. You know how to rally people around a vision to get things done. Your colleagues love working with you -- you have an innate ability to move projects forward quickly, stay on top of details, and make people (at all levels) feel valued, respected and heard
• Self-Starter: You have ownership over your domain, you are able to set a vision and drive process forward, you push the envelope to bring new ideas to life and challenge the status quo. You can build strategy and execute soup-to-nuts. No job is too small or too big
• Hustle: You are driven by Rent the Runway’s mission and work tirelessly to identify the right influencers who can amplify our message