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Director, Growth Marketing

| Greater NYC Area
About Us

NS1 optimizes delivery of the world’s most critical internet and enterprise applications. Only NS1’s platform is built on a modern API-first architecture that acts on real-time data and grows more powerful in complex environments, transforming DNS, DHCP, and IP Address Management (IPAM) into an intelligent, efficient, and automated system. NS1’s technology drives dramatic gains in IT efficiency and application performance, reliability, and security for the largest global enterprises, including Salesforce, LinkedIn, Dropbox, Nielsen, Pitney Bowes, Squarespace, Pandora and The Guardian. We solve incredibly challenging problems on behalf of our customers, in the most mission critical parts of their stack.

The Role:

NS1 is looking for a Director, Growth Marketing to own lead generation and conversion optimization within a highly technical, senior management (director and above) audience. This role will collaborate with a talented team of marketing, product marketers, engineers, and salespeople to generate new leads and drive qualified opportunities with enterprise accounts.

The ideal candidate has hands-on experience using a variety of digital marketing channels (such as ABM, email, display advertising, social media, SEO, etc.) and has a proven track record of managing integrated campaigns that focus on generating qualified leads and converting pipeline.

Responsibilities may include:

  • Manage marketing campaigns and demand gen activities (webinars, content, product launches, etc..) across digital channels, with a strong focus on display, paid social, and search
  • Plan, create, implement and oversee all campaigns, including creative, copy and landing pages
  • Own process for iterative testing to optimize performance of campaigns and content
  • Proactively engage with the go-to-market and sales team to coordinate, communicate, and optimize the impact of campaigns marketing activities to support opportunity creation, pipeline and bookings goals
  • Identify and evaluate emerging platforms and channels to lead new tests and growth initiatives
  • Continuous testing and optimization of messaging, content, creative and user funnel
  • Optimize marketing automation and lead nurturing across email, content, and social
  • Helping manage marketing attribution platforms
Your Skills:
  • BA/BS or relevant work experience
  • Able to quickly learn and become fluent in new technologies 
  • Track record of driving insights and strategically sound marketing campaigns
  • Experience working with B2B, enterprise-level tech companies
  • Hands-on experience with SEO/SEM, Facebook/LinkedIn/Twitter Ads, Google/Microsoft Advertising Network (Bing), Customer Acquisition, Cohort Analysis, Analytics and Reporting, Marketing Automation Tools, Google Analytics, SQL+BI/data visualization, etc.
  • Flexibility to proactively take on assignments and responsibilities 
  • Experience establishing metrics, gleaning community insights and recommending strategies that achieve marketing goals
  • SEO and on-site conversion rate optimization (CRO) experience 
  • Email marketing experience including creating, segmenting, and optimizing for engagement 
Nice to Haves:
  • Project management skills to move content efficiently from ideation to production
  • SEO and on-site conversion rate optimization (CRO) experience 
  • Ability to work cross functionally, across multiple groups and technical levels
  • Experience working directly with sales team and internal stakeholders to elicit feedback and build positive relationships
  • Strong bias for data and analytics
Working @ NS1

We’re a fast-growing, well-funded startup based in the heart of New York City’s Financial District with offices and team members around the world. Working at NS1, you’ll come to understand our team is unique, both in and out of the workplace. We have PhDs, musicians, artists, and athletes working side by side, dedicated to delivering first class products. We’re hardworking, but we're also a compassionate group. We understand that outside of NS1 is a world that places demands on our time. Our leadership team is dedicated to open and honest communication and we continuously strive to foster a culture of transparency, flexibility, and creativity.

We offer:

  • competitive compensation (salary and stock options)
  • medical, dental, and vision
  • commuter benefits
  • 401k
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Technology we use

  • Engineering
    • C++Languages
    • GolangLanguages
    • PythonLanguages

Location

55 Broad St, 19th Floor, New York , NY 10004

What are NS1 Perks + Benefits

Health Insurance & Wellness Benefits
Dental Benefits
Vision Benefits
Health Insurance Benefits
Retirement & Stock Options Benefits
401(K)
Company Equity
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Perks & Discounts
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Happy Hours
Professional Development Benefits
Job Training & Conferences
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