Director of Growth Marketing

| Greater NYC Area
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**Only applications including a resume and cover letter will be considered.**

Bodhala’s groundbreaking legal technology solutions empower teams to analyze, interpret and optimize outside counsel spend — trailblazing a new era of legal market intelligence through AI and machine learning. With legal departments being asked to do more with less, Bodhala takes the ambiguity out of legal spend and empowers business leaders to make strategic decisions and justify those decisions with confidence. 

Headquartered in New York City, Bodhala tripled its headcount last year and is positioned for continued fast-paced growth, with locations across the United States and in Europe.

Bodhala is looking for a Director of Growth Marketing to help us execute on our mission to create a transparent market for legal services by providing buy-side legal billing transparency, analytics, and strategic insights. The Director of Growth Marketing will ideate and plan multi-channel marketing campaigns that lead to attributable digital conversions and lift in inbound lead generation from General Counsels, Legal Operations Managers, and Operations teams. 

Bodhala’s platform is designed specifically to address the unique challenges of the legal services market, so a well-rounded marketer who has an understanding of legal services or legal operations is a huge plus!  

You are a doer, a collaborator, and an innovator who is laser-focused on impact. 

As the Director of Growth Marketing, you will use your skills to:

  • Plan and execute marketing strategies and cross-channel media plans to target General Counsels and other in-house counsel, Legal Operations Managers, and Operations teams
  • Drive email campaign ideation, calendar planning, creative copywriting, and execution
  • Measure and optimize the performance of all programs, campaigns, and channels
  • Collaborate on Bodhala’s content calendar, and contribute to content copywriting with the intention of driving SEO impact
  • Implement A/B testing for landing pages to improve conversion rates
  • Identify segments and user cohorts, and maintain ownership of the Marketing Automation Software, as well as the CRM requirements and integration to manage this
  • Configure and monitor analytics and CRM attribution reports to continuously optimize lifecycle campaigns and manage spend
  • Partner with sales to ensure campaign alignment and coordinated execution
  • Be the key point of contact for digital with our media agency and other digital agencies

You’ll come to Bodhala with:

  • A bachelor’s degree
  • 6+ years of marketing and brand strategy experience in B2B (in-house or agency)
  • A deep understanding of all aspects of digital marketing, from paid media to email marketing to social. 
  • Advanced in Google Ads, LinkedIn Ads, and other demand-side platforms
  • Advanced in Marketing Email & Automation Software 
  • Excellent understanding of account-based marketing strategy and tactics
  • Excellent project management skills and attention to detail
  • Excellent creative copywriting experience and portfolio
  • Comfortability with extracting data insights from Google Analytics and Salesforce
  • Pardot experience a plus

Why work at Bodhala:

  • You will have a lot of responsibility, the ability to make an immediate direct impact, and many opportunities to advance your career.
  • You will get first-hand experience of working for a well-funded early stage startup.
  • Your hard work, ownership, and self-sustainability will be greatly valued.
  • You will work with a team of extremely smart and talented people who value collaboration and hard work.
  • We offer great benefits - best-in-class health, dental and vision coverage, a 401K match (with no required vesting period), a generous parental leave policy, commuter and fitness subsidies, an FSA program, and much more! 
  • Competitive compensation, including a Long Term Incentive Plan.

 

Bodhala is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, national origin, disability, protected veteran status, or any other characteristic protected under federal, state or local law.

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Technology we use

  • Engineering
  • Product
  • Sales & Marketing
    • JavascriptLanguages
    • PythonLanguages
    • SqlLanguages
    • Twitter BootstrapLibraries
    • Material DesignLibraries
    • AngularFrameworks
    • PostgreSQLDatabases
    • RedisDatabases
    • Google AnalyticsAnalytics
    • IllustratorDesign
    • InVisionDesign
    • PhotoshopDesign
    • ConfluenceManagement
    • JIRAManagement
    • TrelloManagement
    • WordpressCMS
    • SalesforceCRM
    • PardotLead Gen

Location

Located in the heart of FiDi, we have easy access to all trains that run through Fulton Station. Great parks for strolls & coffee shops for refueling.

An Insider's view of Bodhala

How does your team reward individual success?

We celebrate successes - big and small - through public recognition, expanded responsibilities, compensation and promotions.

We are small enough to celebrate every win. That is a pillar to our culture that will remain, as we continue to rapidly grow.

Mike

Head Of Sales

What's the biggest problem your team is solving?

We are developing a technology platform that is addressing one of the largest untapped markets out there. The way the legal industry works is broken, and we are enabling data-driven decision making by bringing together best-in-class technology with a team of people who are the best at what they do.

Sean

Director Of Product

What does career growth look like on your team?

Given we are such a small team with no shortage of work, people are brought in to accomplish their core function, but there is opportunity to take on so much more.

When we think about hiring, we look at where our existing team's interests and skills are, then hire to complement that. We want people to be constantly stretching and growing!

Carrie

Chief Of Staff

What unique initiatives do you have that encourage innovation?

We have such a tremendous opportunity ahead of us and such a strong team. We look to our talented and diverse team to come to the best conclusion. Sometimes we do "moonshot" exercises at company retreats and other times we throw around ideas at the water cooler.

Innovation runs through our company at every level.

Raj

CEO

How would you describe the company’s work-life balance?

Being part of a startup means you have to put in hours to make the company successful. That being said, there's never been an issue with taking the time you need off for personal reasons, as long as the work is getting done. Nobody wants to get burnt out from work, so we're encouraged to take time to recharge and come back refreshed.

Sara

Sales Development Rep

What are Bodhala Perks + Benefits

Culture
Friends outside of work
Eat lunch together
Intracompany committees
Daily stand up
Open door policy
Team owned deliverables
Team based strategic planning
Group brainstorming sessions
Open office floor plan
Diversity
Dedicated Diversity/Inclusion Staff
Highly diverse management team
Health Insurance & Wellness Benefits
Flexible Spending Account (FSA)
Dental Benefits
Vision Benefits
Health Insurance Benefits
Wellness Programs
Retirement & Stock Options Benefits
401(K)
401(K) Matching
Bodhala provides employees with a 401(k) matching plan. We match 4% of contributions up to 5% of an employee's annual gross pay.
Company Equity
Performance Bonus
Child Care & Parental Leave Benefits
Generous Parental Leave
Flexible Work Schedule
Remote Work Program
Vacation & Time Off Benefits
Unlimited Vacation Policy
Paid Holidays
Perks & Discounts
Beer on Tap
Casual Dress
Commuter Benefits
Company Outings
Stocked Kitchen
Some Meals Provided
Happy Hours
Relocation Assistance
Fitness Subsidies
Professional Development Benefits
Job Training & Conferences
Lunch and learns
Cross functional training encouraged
Promote from within
Mentorship program
Customized development tracks
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Email your resume and cover letter to [email protected] Please make the email subject "Director of Growth Marketing".

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Apply now
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